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Brands Publication

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

01.12.17

Brands Publication

Dancing with Duality

Achieving brand growth in a mindful and mindless world.

23.09.20

Brands Survey

The power of social intelligence and survey data to drive brand growth

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

14.09.20

Eight motivators of purchase in the context of COVID-19 | Ipsos | Coronavirus

Coronavirus Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.

09.09.20

Ipsos Update Publication

Ipsos Update - August 2020

A monthly round-up of Ipsos research and analysis from around the world.

03.08.20

Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

27.07.20