Brands

The power of positive representation for a better society and a more successful brand

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow. Our focus is on bringing together new perspectives, based on real-life experiences and insights grounded in research.

Real understanding to climb the Creative Effectiveness Ladder

Measuring response time for innovation and brand growth.

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year. There are major ranking slips in the top-10 with France’s ranking declining by three positions from second place in 2019 to fifth place in 2020, and the United States’ ranking dropping from sixth place last year to 10th this year.

How consumers and brands are surviving the ‘no normal’.

Let industry experts & black belt marketeers show you how the Jobs to be Done methodology is put into action

Understanding what shapes behaviour has been integral for brands and governments during the crisis.