Consumer Behaviour


Coronavirus Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
Google Survey

5 rules of play to automate for your customers’ needs — and serve them better

Consumer expectations are always changing. In the last few months we have seen an extreme impact on needs and behaviours of consumers worldwide.

People need behavioural support strategies to resume activities amid COVID-19

Governments need to facilitate re-engagement while also protecting the population from infection.
Coronavirus Publication

Forecasting in challenging times

Considerations and actions before, during and after coronavirus.
Environment Survey

Diet vs. the environment: How is climate change altering what we eat?

Two in 5 people say they’ll eat less meat, while a third say they’ll eat fewer dairy products.
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
Customer Experience Publication

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.
Consumer Behaviour Publication

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.