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Consumer Behaviour

August 2026: Global consumer confidence declines for first time in four months
Consumer Confidence Index Survey

August 2026: Global consumer confidence declines for first time in four months

Current, Investment and Jobs sub-indices are all down significantly according to the August 2026 Ipsos Global Consumer Confidence Index.
KEYS WEBINAR | In Search of Empathy
Consumers Event

[WEBINAR] KEYS - In Search of Empathy

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow. Our focus is on bringing together new perspectives, based on real-life experiences and insights grounded in research.
KEYS Webinar | The World at Home
Behavioural Science Event

[WEBINAR] KEYS - The World at Home

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
Consumer Consciousness visual
Consumer Behaviour Publication

Consumer Consciousness

A new survival strategy in an increasingly volatile world
Regrets we have a few
Consumer Behaviour Publication

Making the most of our regrets

What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behaviour.
KEYS Webinar
Customer Insights Event

[WEBINAR] KEYS - E-commerce Acceleration, Omnichannel Strategies for the Evolving Consumer

[WEBINAR] KEYS - E-commerce Acceleration, Omnichannel Strategies for the Evolving Consumer
first impressions matter
Consumer Behaviour Publication

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations
Behavioural Science | Consumer Behaviour | Covid-19 | Ipsos
Behavioural Science Publication

The Science of Behaviour Change

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
Sustainability | Green building | Ipsos
Sustainability Publication

Taking action on sustainability

Sustainability is not only a relevant topic today, it is the long-term viability of a business.
Eight motivators of purchase in the context of COVID-19 | Ipsos | Coronavirus
Coronavirus Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
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