Consumer Behaviour

Understanding the power of spontaneous reactions to develop stronger innovations

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.

Sustainability is not only a relevant topic today, it is the long-term viability of a business.

Reassessing the eight motivators of purchase in the context of COVID-19.

Consumer expectations are always changing. In the last few months we have seen an extreme impact on needs and behaviours of consumers worldwide.

Governments need to facilitate re-engagement while also protecting the population from infection.

Considerations and actions before, during and after coronavirus.

Two in 5 people say they’ll eat less meat, while a third say they’ll eat fewer dairy products.

What’s next for brands during the COVID-19 pandemic?