Consumers

Consumer sentiment remains significantly lower than a year ago in most countries

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

Ten countries show significant month-to-month gains in consumer sentiment.

Consumer sentiment is back to pre-pandemic levels in Australia and holds up in most of Europe while it dips in the U.S.

Time for a strategic reset?

Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.

Global gains in consumer sentiment level off as coronavirus surges again.

Sustainability is not only a relevant topic today, it is the long-term viability of a business.

Barriers and solutions to accelerate V-Comm adoption.