Consumers

A new survival strategy in an increasingly volatile world

Making Your Mark in the Moments That Matter

Our monthly round-up of Ipsos research and thinking reflects on the world one year on from Covid-19, looks forward to the world in 2025 and beyond, and presents new white papers on customer experience, product innovation and research methods.

Consumer sentiment remains significantly lower than a year ago in most countries

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

Ten countries show significant month-to-month gains in consumer sentiment.

Consumer sentiment is back to pre-pandemic levels in Australia and holds up in most of Europe while it dips in the U.S.

Time for a strategic reset?

Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself.