Customer Insights


Customers Publication

The Forces of Customer Experience

The science of strong relationships in challenging times.
Customer Experience Publication

CX Global Insights 2025: Unlocking the Future of Customer Experience

Elevate Your CX Strategy with Data-Driven Insights
Customer Insights Publication

Customer Perspective: An Ipsos Podcast

Customer Perspective is a podcast and LinkedIn live series exploring all things Customer Experience and Channel Performance.

Applying Lessons from CX Text Analytics to Generative AI

Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
Market Research Publication

Why respondent centric research drives quality insights

To ensure optimal data quality, insights and recommendations, it is critical for clients and research agencies to respect the needs of research participants.

Customer Perspective: An Ipsos podcast

Customer Perspective is a podcast exploring all things Customer Experience and Channel Performance. We publish new episodes every week/couple of weeks.
Market Research Webinar

Closing the Consumer Consciousness Gap

Webinar: A new survival strategy in an increasingly volatile world
Consumer Behaviour Publication

Topic Modeling: A new approach to spotting consumer insights

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

[WEBINAR] CX Service Design

Learn how to design great experiences that drive your desired customer behaviours