Data Analytics

Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.

Synthesio expert shares social intelligence program best practices and mistakes to avoid.

More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.

The Marketing Insights Event is different this year. The digital event will take place from 10 May to 8 June. Will you be there?

Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.

Consumer expectations are always changing. In the last few months we have seen an extreme impact on needs and behaviours of consumers worldwide.

Curation is about doing more with the data you hold in your hands already. It’s about taking a fresh helicopter perspective, connecting knowledge and transforming existing data into consumer-centric insights.

Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.

Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.