Customer Insights

Optimising the eCommerce Experience

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.

We do hope you’ll join us at one of the webinar sessions to hear from our global CX experts about CX trends and what the future holds.

The Marketing Insights Event is different this year. The digital event will take place from 10 May to 8 June. Will you be there?

[WEBINAR] KEYS - E-commerce Acceleration, Omnichannel Strategies for the Evolving Consumer

Lessons and challenges from the automotive industry.

Do you truly understand the Forces that are at play in your customers’ minds? This new webinar accompanies our brand new CX whitepaper, 'The Forces of Customer Experience: The science of strong relationships in challenging times'. Hear from the author of the paper and Ipsos' CX Chief Research Officer, Jean-Francois Damais,

Survey finds people value privacy and compensation over the benefits of sharing data.

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.