Market Research

Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds. Now everyone can turn millions of consumer voices in actionable insights with just three simple clicks!

Solution leverages the power of AI and Ipsos’ industry leading expertise as a single source of truth for brand and reputation management and reporting.

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by 2023 Greenbook’s GRIT report

To ensure optimal data quality, insights and recommendations, it is critical for clients and research agencies to respect the needs of research participants.

In the fast-paced world of business, having precise and top-quality information is like having a valuable asset. Artificial Intelligence (AI) is the key to making this information even better.

In this white paper we explore how generative AI can be used within qualitative research.

Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.

Measuring and understanding the size, shape, and impact of illicit trade

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.