Market Research


Ipsos I&O nominated for Data & Insights Agency of 2025

Ipsos I&O has been nominated for the Data & Insights Awards ’25 in the Data & Insights Agency of the Year category. The jury report praises Ipsos for its innovative approach and solutions, which include new measurement methods and socially relevant contributions.

Ipsos has entered into exclusive negotiations to acquire The BVA Family

The BVA Family is a prominent French market-research company with also a significant presence in the UK and Italy.

Ipsos I&O largest market research company in the Netherlands

Ipsos I&O is the largest agency in the Netherlands, according to Data & Insights Network. Both the public branch of Ipsos I&O and the teams that focus on business had a good year in 2024 and continued to grow by 9 percent.

Conversations with AI Part IV: AI-assisted knowledge libraries and curation, the search for a trusted output

This Ipsos Views white paper explores the role of AI as part of curation and how human expertise and AI speed can work best together.
User Experience Publication

Why Accessible UX Matters

Tips for delivering a great user experience.

[WEBINAR] Is it possible to do research without respondents or interviewers?

Join our third session in the series, where we will explore the synthetic research trend further.

[WEBINAR] The use of generative AI within qualitative research

Join the second session in this series, where we highlight the role of AI within qualitative research
Brands Publication

Understanding the context of consumption moments

A path to brand success.