Marketing

Let's ask Alexa
Marketing Survey

The future of voice assistants in the Netherlands

Go to a random marketing, trendwatching or tech website and I guarantee you will come across the device that is going to change our shopping behavior, homes and lives in the near future: Voice assistants.
Mouldy burger | burger King | Ipsos | Breaking the Mold: Is Risky Creative Effective?
Marketing Publication

Breaking the Mould: is risky creative effective?

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
Be Sure, Move Faster
Insights Event

[EVENT] Ipsos at the MIE 2020

The Marketing Insights Event is almost there and will take place this year on 5 and 6 February.
The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
Consumers Publication

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
Ethnography Publication

Ethnography: an unfiltered view of reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behavior, routines and social norms. It helps identifying previously unseen opportunities through looking at people’s world in a new way, through putting behavior at the heart of our investigation.
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