Strategy


Unlock Strategic Advantage with Ipsos' New Insights Agent

Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.
Customer Satisfaction Publication

Introducing Ipsos’ newly updated CX Maturity Assessment and CX Roadmap – now including CX Maturity Benchmark

How mature is your organisation’s Customer Experience? Want to know how your organisation measures up? And what you need to do to get where you need to be?
Innovation Publication

Humanizing AI: Real human data to generate and predict real innovation success

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
Customer Satisfaction Publication

Introducing Ipsos’ newly updated CX Maturity Assessment, and CX Roadmap

How mature is your organisation’s Customer Experience? And what do you need to do to get where you need to be?
Strategy Publication

Rewiring your CX DNA

The foundations of a winning customer strategy

Designing an ESG strategy: How Ipsos can help

We give businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all.

Have your say, be one of the Global CX voices

Share your CX views and get priority access to the 2022 global CX trends report.
Strategy Survey

Getting it Right: The Brand Strategy podcast

A fortnightly podcast looking all things brand strategy.

Brands Event

[WEBINAR] How to generate better insights and exceed the consumer experience!

Let industry experts & black belt marketeers show you how the Jobs to be Done methodology is put into action