Usage & Attitude


Innovation Publication

Is your innovation research on its best behavior?

This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.
Society Publication

The Future of Mobility - Electrification

The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
Consumers Publication

The Future of Mobility - On the Road to Driverless Cars

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.