Innovation & Knowledge: All | Ipsos

Society

Ipsos Update - August 2017

Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
2 August 2017
Society

Understanding Society: Beyond Populism

Download the latest edition of Understanding Society - Beyond Populism – which explores the major political and social shifts around the world.
28 July 2017
Public Sector

New Services

It’s not just what you say, it’s how fast you say it

Ipsos takes a look at what your reaction times are telling your favourite brands.
24 July 2017
Society

Ipsos Update - July 2017

Welcome to the July edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
3 July 2017
Society

Opinion Polls: Why They Remain the Reference

The last year has seen opinion and election polling subjected to both criticism and praise. Here we review the evidence, looking particularly at recent experiences in the US, UK, France and the Netherlands.
26 June 2017
Society

Brand Risk in the New Age of Populism

In an era where politics often overtakes the best cared-for brands, how do responsible stewards prepare their organisations to navigate ideological consumers?
16 June 2017
Media & Brand Communication

Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.
15 June 2017
Media & Brand Communication

The Age of the Algorithm

It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
9 June 2017
Consumer & Shopper

Looking Back On 40 Years Of Retail – Top Tips For The Future!

We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
16 April 2017
Retail
Media & Brand Communication

Ipsos/Google Advertising Attention Research - Video Ads and Viewer Attention

Data suggests visual attention to advertising on YouTube mobile is higher than on TV.
22 March 2017