Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Ipsos Update
Exceptional Customer Experience is no longer a luxury, but a necessity to build brand loyalty and drive growth. In our new paper, AI and the Future of CX, we explore how Generative Artificial Intelligence (Gen AI) can revolutionise experiences by balancing digital efficiency with human interaction.
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Trinh Tu, Managing Director of Public Affairs, reflects on her experience as a refugee this World Refugee Day.
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
Discover Ipsos' contextual brand tracking
At Ipsos, we are passionate about helping clients identify, qualify, optimise and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimisation with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.
Creative Excellence brings back the magic.
Thinking outside of the billboard.
Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
A path to brand success.