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Society

Growing your brand through societal impact

In our latest Ipsos Views paper, we draw on our research to highlight the impact societal benefits can have in driving brand growth. We also outline three ways to grow your brand with the infusion of societal benefits: Connect societal expectations with category motivations, Position societal benefits as co-benefits, and Leverage the halo effect.
18 November 2024
Society

Ipsos NZ Issues Monitor Oct 2024

In 2018, Ipsos New Zealand started tracking the key issues facing New Zealand. In this wave of the Ipsos New Zealand Issues Monitor, we asked 1,003 New Zealanders to select from a list of 20, the three most important issues facing the country and to rate the ability of the country’s political parties to best manage these issues.
27 October 2024
Society

2024 Global Infrastructure Index - NZ Edition

Ipsos, one of the world's leading market research companies, releases the 2024 Global Infrastructure Index, a 32-country survey which tracks peoples’ attitudes and perceptions of infrastructure in their country and local area. More than 23,000 people across 32 countries were surveyed, including 1,001 people aged 18+ in New Zealand.
18 October 2024
Society

Ipsos NZ Health Services Report 2024

The Ipsos Global Health Service Monitor has been run on a regular basis in around 30 markets globally since 2018. The survey was conducted in New Zealand for the first time in 2023 and this year, it includes a sample of n=1,000 New Zealanders. Fieldwork was conducted between 26 July and 9 August 2024.
8 October 2024
Corporate

Ipsos Kainga Ora Survey Details

The following information pertains to the survey currently being conducted by Ipsos. This survey aims to conduct a 'sense check' of the process, focusing on areas of improvement both from Kāinga Ora and their Build partners, gather insights and further align their activities.
19 September 2024
Society

Ipsos NZ Issues Monitor August 2024

The latest Ipsos New Zealand Issues Monitor reveals that healthcare / hospitals has significantly increased in importance as an issue for New Zealanders, with the issue rising to its highest level since Covid landed in New Zealand.
8 September 2024
Society

What Worries the World – July 2024

Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
25 July 2024
Society

Attitudes to the 2024 Paris Games

Ipsos has released the results of a 33-country survey investigating attitudes to the 2024 Paris Games. Interest is higher than it was for Tokyo, and 75% feel that the games will be an important opportunity for the world to come together.
22 July 2024
Society

The 2024 Equalities Index

Ipsos, one of the world's leading market research companies, has released the 2024 Equalities Index, a 30-country looking at attitudes towards equality and discrimination.
18 July 2024
Society

Ipsos 2024 Crime & Law Enforcement Monitor

Poverty and unemployment seen as root cause of crime by the majority of New Zealanders.
5 July 2024