Society

Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.

Making education accessible to disadvantaged children and young people around the world.

77% in New Zealand are happy and 23% unhappy. Only six countries are happier than Kiwis in our survey of global happiness. Explore the findings to see how New Zealanders are feeling.

According to Ipsos’ recent Global Love Life Satisfaction poll across 30 countries, New Zealanders report high levels of love satisfaction. The poll brings together how people feel about love, romance and relationships.

In our latest Ipsos Views paper, we draw on our research to highlight the impact societal benefits can have in driving brand growth. We also outline three ways to grow your brand with the infusion of societal benefits: Connect societal expectations with category motivations, Position societal benefits as co-benefits, and Leverage the halo effect.

Ipsos has released the results of a 33-country survey investigating attitudes to the 2024 Paris Games. Interest is higher than it was for Tokyo, and 75% feel that the games will be an important opportunity for the world to come together.

Ipsos, one of the world's leading market research companies, has released the 2024 Equalities Index, a 30-country looking at attitudes towards equality and discrimination.

Poverty and unemployment seen as root cause of crime by the majority of New Zealanders.

New Zealanders are more informed on artificial intelligence but remain nervous about it.