Ipsos New Zealand Valentine's Day - Love Life Satisfaction 2025

New Zealanders report high levels of love satisfaction in Ipsos’ 30-country study

According to Ipsos’ recent Global Love Life Satisfaction poll across 30 countries, New Zealanders report high levels of love satisfaction. The poll brings together how people feel about love, romance and relationships. 

82% of New Zealanders feel loved. Furthermore, 87% of those in committed relationships express satisfaction with their partner, a figure comparable to the global average, but lower than in Thailand and the Netherlands, where satisfaction reaches 92%. New Zealand's romantic/sex life satisfaction (57%) is lower than leading countries like Colombia (74%) and Mexico (72%)

While the majority of New Zealanders feel content with their love lives, income disparities reveal some differences. The study indicates that 68% of high-income earners enjoy satisfaction in their romantic/sex lives, in contrast to 56% of middle-income and just 40% of low-income earners. This trend continues when it comes to feeling loved, with 90% of high earners feeling satisfied, compared to 81% and 63% for middle and low-income earners, respectively. 

There's little difference in satisfaction with feeling loved across generations in New Zealand. Over four in five Baby Boomers feel satisfied with the love in their lives, mirroring the sentiment among Gen Z, Millennials, and Gen X. Gen Z and Millennials’ report slightly higher satisfaction with their sex lives compared to older generations. 

New Zealand ranks 12th globally in the Love Life Satisfaction Index, tied with Great Britain and ahead of Australia.

Download infographics below
Ipsos infographic 1
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About the study
Ipsos interviewed 23,765 people online between December 20, 2024 and January 3, 2025 in 30 countries. Quotas were set to ensure representativeness and data have been weighted to the known population profile of each country. The sample consists of approximately 1,000 individuals each in Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, New Zealand, Spain, and the U.S., and 500 individuals each in Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Ireland, Malaysia, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Sweden, Thailand, and Türkiye. The sample in India consists of approximately 2,200 individuals, of whom approximately 1,800 were interviewed face-to-face and 400 were interviewed online.

*Generation Z (born between 1996-2012), Millennials (born between 1980-1995), Generation X (born between 1966-1979) and Baby Boomers (born between 1945-1965)