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Ipsos Thought Piece - The Future of Travel Decision Making
Explore the insights shaping tomorrow’s travelers
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2026 Ramadan Consumption Report
Brands invest millions in Ramadan campaigns yet see muted returns, this joint ArabyAds and Ipsos report reveals why consumer behavior fundamentally shifts during the Holy Month.
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The 2026 Ramadan Handbook – Saudi Arabia Edition
Unlock deep insights into the Ramadan season with our 2026 Handbook. From identifying shopping trends to profiling five key consumer personas, this report highlights attitudes towards brand communication and reveals which 10 brands currently stand out in the Ramadan landscape from a consumer perspective.
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Spotlight*KSA - Views on Tech & Digital Trends
From social platforms to smart homes, technology is embedded in daily life across Saudi Arabia.
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Most Influential Brands in Saudi Arabia – 2024
Ipsos' Most Influential Brands Survey for Saudi Arabia shows an online content brand in the lead, with 4 local brands making the top 10.
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The 2025 Ramadan Handbook – Saudi Arabia Edition
The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
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Spotlight*KSA: Views On Brand Engagement
As digital platforms reshape brand interactions, a wave of consumer empowerment emerges.
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Understanding Consumer Behavior in Saudi Arabia: Pre-Post Black Friday Insights
Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.
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AI in Radio: A Game-Changer or Just Missing the Human Touch?
The radio landscape is changing globally, with streaming and podcasts reshaping how we listen—and now, AI is adding a new layer.