Brands

Ipsos' Most Influential Brands Survey for KSA shows technology and digital brands in the lead, with 2 local brands making the top 10.

What’s next for brands during the COVID-19 pandemic?

Revisiting brand-building during the COVID-19 pandemic.

How brands can help people to win the war to survive, then revive.

Real-time insights from the MENA region

What makes a brand influential?

Ipsos Most Influential Brands Survey for KSA shows Tech & Digital brands in the lead, 2 local brands make the top 10

For the first time in Saudi Arabia, Ipsos is launching the 'Most Influential Brands Survey'.

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability