Insights Hub

All content

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  Brands Publication

  Pictures speak louder than words: Towards a new understanding of brand choice

  Using metaphor elicitation to gain a truer consumer-centric measure of influence.

  02.10.20
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  Society Publication

  Ipsos Update - October 2020

  Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.

  01.10.20
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  Consumer Behaviour Publication

  Dancing with Duality

  Achieving brand growth in a mindful and mindless world.

  23.09.20
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  Media Publication

  Taking a stand in the age of COVID-19

  A corporate communications perspective.

  15.09.20
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  Innovation Publication

  Bigger innovations require bigger data

  Using consumer “signals” to identify new Innovation Spaces.

  11.09.20

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  Update

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  Marketing Publication

  Marketing in Changing Times

  Reassessing the eight motivators of purchase in the context of COVID-19.

  09.09.20
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  Market Research Publication

  Ipsos Update - September 2020

  Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.

  01.09.20
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  Shopper Publication

  [Report] Living in Crisis: Masked Up and Moving Forward in SEA

  A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.

  28.08.20
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  Data Analytics Publication

  [Ipsos Expert Series] Lies, Damned Lies, and Statistics

  Data scientists everywhere are trying to make sense of the situation and predict what the future will look like. If we are taking action based on such data, how do we know the data is reliable?

  23.08.20
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  Sustainable Development Publication

  Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

  In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.

  05.08.20
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  Market Research Publication

  Ipsos Update - August 2020

  A monthly round-up of Ipsos research and analysis from around the world.

  03.08.20