Insights Hub

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  Market Research Survey

  Ipsos appoints Suresh Ramalingam as CEO of South-East Asia

  Former Nielsen senior executive joins Ipsos to accelerate growth

  21.08.18
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  Public opinion Survey

  Human Rights in 2018

  Globally, only Four in Ten People Say Everyone in Their Country Enjoys the Same Basic Human Rights.

  26.07.18
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  Healthcare Survey

  Global Views on Healthcare in 2018

  Access to treatment, staffing and cost top the list of worldwide concerns.
  Comprehensive study covers personal health, technology, information and future expectations.

  24.07.18
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  Mystery Shopping Publication

  Mystery Shopping in the Luxury Industry

  In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.

  23.07.18
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  Customer Insights Publication

  Customer Centricity: from Stance to Reality

  More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.

  17.07.18

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  Customer Insights Publication

  When Difference Doesn’t Mean Different: Understanding Cultural Bias

  Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

  13.07.18
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  Car Clinic Publication

  The Future of Mobility - Electrification

  The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.

  05.07.18
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  Management Survey

  Ipsos Announces New Managing Director in Singapore

  Ipsos announces new managing director in Singapore with effect from 2 July 2018 - Katharine Zhou

  02.07.18
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  Public opinion Survey

  Global Views on Cyberbullying

  Global awareness of cyberbullying is increasing, however 1 in 4 adults globally have still never heard of it.

  27.06.18
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  Media Publication

  The Numbers Game: Measuring Audiences in the Data Age

  People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

  25.06.18
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  Ethnography Publication

  Ethnography: an Unfiltered View of Reality

  Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

  11.06.18