Ipsos Global Advisor survey reveals changes in beliefs and attitudes toward religion among both high-income and emerging countries and across age groups.
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
A new global Ipsos survey of 21,231 adults reveals that, on average across 29 countries, just under a third (31%) of people agree that their government has a clear plan in place for how government, businesses and people are going to work together to tackle climate change. Agreement has fallen since last year by an average of eight percentage points across the 26 countries surveyed both in 2022 and this year.
While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
