Insights Hub

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  Trends & Prospective Publication

  83% APAC citizens say the world is changing too fast

  Helping people feel stable and valued helps them to deal with uncertainty and inequality

  26.06.23
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  Trends & Prospective Publication

  72% APAC consumers say they try to buy products from brands that act responsibly, even if it means spending more

  There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.

  26.06.23
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  Trends & Prospective Publication

  85% APAC consumers agree that it is up to everyone to work out their own set of principles to guide their decisions

  Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice

  26.06.23
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  Trends & Prospective Publication

  74% APAC consumers think globalisation is 'good for my country'

  Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local

  26.06.23
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  Consumer Confidence Index Survey

  June 2023 Global Consumer Confidence Index shows contrasting trends among the world’s largest economies

  Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets

  23.06.23
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  Immigration Survey

  World Refugee Day 2023: Support for the principle of refuge remains high despite a decline since 2022

  A global country average of 74% of people, in the 29 countries surveyed, agreed in principle that people should be able to take refuge in other countries, including their own, to escape war or persecution.

  19.06.23
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  Trends & Prospective Publication

  81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time

  Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.

  15.06.23
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  Trends & Prospective Publication

  81% of APAC consumers feel that it is inevitable that we lose privacy in the future because of technological developments

  While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.

  15.06.23
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  Trends & Prospective Publication

  78% APAC consumers cannot imagine life without the internet

  People need to be persuaded that new technologies will improve their lives rather an adopting them without question

  15.06.23
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  Trends & Prospective Publication

  82% APAC consumers feel that we are heading for environment disaster unless we change our habits quickly

  Climate change has become a visceral reality and people want collaborative leadership

  15.06.23
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  Global Advisor Survey

  One in three globally report rising crime, violence in their neighborhood

  In the past year, just under half say the level of crime in their neighborhood stayed the same, while few say crime has decreased.

  15.06.23
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  Brands Survey

  Ipsos at Cannes Lions Festival 2023 to demonstrate how Creativity x Empathy puts the extra in the ordinary for brand success

  At Cannes Lions, Ipsos experts we will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.
  
  

  07.06.23