Ipsos Advantage
Ipsos Advantage

The Ipsos Advantage - AI Powered Solutions

Meeting your end-to-end needs with solutions backed by Artificial & Human Intelligence.

At Ipsos, we combine Artificial Intelligence and Human Intelligence to help organisations make better decisions with greater speed, confidence, and accuracy. Our AI-powered market research solutions transform complex data into actionable insights, enabling businesses to respond faster in a rapidly changing world.

What makes Ipsos different is the foundation behind our AI. Built on trusted access to real people, extensive first-party data assets, and world-class research methodologies, our solutions deliver insights grounded in scientific rigour and real-world relevance.

Organisations choose Ipsos for our unique combination of trusted data, proven expertise, global scale, and award-winning innovation. With more than 50 years of research leadership, 20,000 professionals across 90 countries, and deep specialist expertise across sectors and markets, we help businesses uncover consumer needs, strengthen brands, understand societal trends, and anticipate future opportunities.

Discover how Ipsos' AI-powered solutions can help you uncover deeper insights, accelerate decision-making, and drive better business outcomes. Explore our solutions today.

 

Ipsos AI-Powered Solutions

Our Suite of AI-Powered Solutions

Meeting your end-to-end needs with solutions backed by Artificial & Human Intelligence

SOCIETY

MARKET & BRAND

INNOVATION

CREATIVE & MEDIA

EXPERIENCE

SIGNALS GENAI
Transforms social signals into insights in less than 60 seconds

VISION AI
Turns images into insight 

IPSOS PERSONABOTS
Brings targets (consumers,
customers, patients …)
to life

IPSOS CO-MODERATOR BOTS
Get breadth and depth
of qualitative insight

Communities
DYNAMIC DIGITAL TWINS
Blends simulation with
human voices in communities

CONVERSATION BOT
AI-enhanced conversation
embedded in communities

CENSYDIAM MOTIVATION AI
Connect brand decisions to the motives that really drive people

 

IPSOS SYNTHESIO AI VISIBILITY
Track and optimise your brand visibility in AI search results

AI UX BRAND IMPACT AUDIT
Measures UX impact on brand desire

Innovation
COLLECTIVE INNOVATION
End-to-end framework to discover, define and develop successful innovations

INNOEXPLORER AI
Generates ideas, concepts, products, packages, and predicts their potential 

INNOPREDICT AI
Predicts future potential of early-stage concepts

PRODUCT TESTING WITH SYNTHETIC DATA
Augments human samples with synthetic twins

PRODUCT VIEW AI
Product testing observation at scale via image uploads

PRODUCT TRANSFER
Predicts how products transfer across markets

PRODUCT STUDIO
AI-native product testing platform - empowers businesses to build products that win

Innovation-Pack
AI PACK SUITE
Bringing the best of AI with pack expertise

CREATIVE|SPARK AI
Evaluates ad effectiveness in a matter of minutes

CREATIVE|LABS
Real-time exploration into early-stage ideas

Experience - UX 
AI-MODERATED USABILITY TESTING
AI-moderated usability testing trained by Ipsos UX researchers

AI-MODERATED USER INTERVIEWS
AI-moderated user interviews trained by UX researchers 

AI UX HEURISTICS AUDIT
Same day UX optimisation guidance

AI UX BENCHMARK AUDIT
Benchmarks UX against best practices

AI UX COMPETITIVE AUDIT
Identifies UX strengths,  weaknesses and market gaps vs. competitors

Experience - CX 
IPSOS CX SIGNALS
Accesses unfiltered customer sentiment of social media

IPSOS CX PERSONABOT
Brings customers to life

FORCES OF CX AI
Turns unstructured feedback into roadmap for experience improvement

Society
Market & Brand
Innovation
Creative & Media
Experience
Kelly Beaver
Kelly Beaver,
Chief Executive Officer
More than ever, our clients need reliable and timely information to understand their markets and make the right decisions. Ipsos' strengths are unique: talented and highly engaged teams, a global presence, deep multi-specialist expertise, access to high-quality data, and strong capabilities in technology and artificial intelligence. This is what we call Augmented Ipsos.

Get in touch with our expert