Product Testing

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OUR SOLUTIONS

Ipsos' product testing solution enables clients to achieve product superiority through innovation or renovation.

Product is king

A product is at the core of any marketing mix model and the physical manifestation of a brand promise.

Ipsos is the world’s largest product testing advisor


84+ markets Full-spectrum expertise with 1,500 researchers on the floor	500+ clients Across the globe in the consumer goods, durables and technology sectors	10,000+ products Tested every year with a suite of compatible testing solutions


Product Trends	Sensory Optimization	Category Appraisals	Prototype Screening	Concept- Product Fit

Reducing Costs	Competitive Benchmarking	Product Quality Improvement	Preference Segmentation	Product Transfers

Ipsos tests products at every stage of the lifecycle

We provide a suite of solutions designed to measure sensorial, contextual and emotional connections.

Using proprietary methods with consistent Key Performance Indicators to help you achieve superiority at every stage of the product lifecycle.

Ipaoa Product Testing Lifecycle - 1 Exploration, 2 Guidance, 3 Validation, 4 Benchmarking, 5 Cost Savings / QI

Want to find out more? Contact us.

Bringing it all together with the Total Product Experience

Test and transfer products from one market to another

Ipsos | Product|Transfer Gen AI Solution

Product|Transfer is Ipsos’ GenAI solution that provides brands with a shortcut for expanding their products into new markets.

Brands receive a list of countries with high potential for profitable market expansion, an analysis with the probability of successful market entries, and expert guidance on product testing and optimisation strategies.

Start anywhere – collect new data or lift existing product testing data.

Enter the future with confidence

Ipsos helps you stay ahead of the latest product research methods with cutting-edge thought leadership— so, you can be the first to embrace the changing landscape and challenge the status quo.

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We’re More Than Our Senses

Brands need to build a connection with a consumer, a full experience, to make them want to buy again.

Ipsos blends the sensory experience with emotional and contextual cues to take your product testing to the next level.

Ipsos’ Total Product Experience framework and methodologies are designed to capture these connections and improve the predictability of in-market success.

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The New Era of Innovation

Artificial Intelligence (AI) is transforming nearly every industry, and new product development is no exception.

Discover how Ipsos’ philosophy for innovation with Generative AI (GenAI), which empowers insights functions to produce bolder innovations, with faster product development cycles and smarter processes, for better in-market success.

To learn more about innovating with AI, explore InnoExplorer AI, Ipsos’ end-to-end solution for innovation development.

The speed you need with the substance you expect

In today's dynamic marketplace, product testing must be both agile and cost-effective while maintaining the necessary rigour to ensure successful product innovation or renovation. Leveraging our unique, award-winning proprietary solutions, we have partnered with clients to develop robust product testing protocols that deliver global success.