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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Society Publication

    The Curse of Cosy

    The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
  • "So, it’s okay to share my financial data now?"

    Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.
  • Open Banking – the friction paradox

    Friction can help ensure that people don’t stumble into making unwise financial choices. With Open Banking on the horizon, how much friction is enough, and when might it not be as useful?
  • Brands Publication

    The Map to Brand Growth

    Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
  • Majority of Britons think Trump's election has worsened America's standing in the world

    Ipsos's October 2017 Political Monitor shows that the majority of Britons think Trump's election has worsened America's standing in the world.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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