Society


Global Attitudes on AI 2026: The Wonder vs. Worry Divide Deepens

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.
Brands Publication

The Edge Brands Are Missing

The growth case for connecting with what people care about

Reform hold 7-point lead over Labour - Ipsos poll

London, UK. Ipsos’ latest Political Monitor is now released, with fieldwork carried out 14-20 May 2026.
Society Press release

Two thirds of Britons do not have confidence that the government is running the country with integrity or competency

New data from Ipsos taken April 24th – 28th reveals that two thirds of Britons do not have confidence that the UK Government are running the country with integrity, nor properly, competently and seriously.
Public opinion Ipsos Voices

A Reform-ation of the Map?

Navigating the 2026 Local and Devolved Elections
Public opinion Publication

Global tensions, domestic pressure

Stay informed on the latest shifts in public opinion and political sentiment.
Education Survey

More than half of Britons support interest-free student loans (54%), a 13ppt increase from 2023

Latest polling explores attitudes towards student loan repayments in England.

Are culture wars finally taking hold?

Division, tension and identity in the UK today
Brands Event

The Rules That Make Us

Helping you navigate the new cultural landscape