Insights Hub

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  Scotland Survey

  Scots less happy with prospect of the Scottish Government working closely with UK Labour than with Sinn Féin

  More Scots would be unhappy with the SNP working closely with the UK government at Westminster than say they would be unhappy about them working closely with the Northern Ireland Executive, led by Sinn Féin.

  26.06.26
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  Brands Ipsos Voices

  The Long and Short of Sports Sponsorship

  How to make every sponsorship dollar work harder, before, during, and after the final whistle.

  25.06.26
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  Society Publication

  The British reserve: Navigating the AI transition with caution

  The latest Ipsos AI Monitor, a comprehensive 32-country survey, reveals that while the world is almost evenly split between excitement and nervousness, in Britain we are much more cautious.

  25.06.26
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  Politics Survey

  Half of Britons deem nation 'ungovernable' but hold politicians more responsible than the public

  New polling data from Ipsos in the UK, conducted online between 22–24 June 2026, reveals a disillusioned British electorate following the sudden resignation of Prime Minister Keir Starmer on Monday, 22 June. The data captures a nation divided over the fundamental ability of its system of government to deliver improvement, critical of Keir Starmer’s legacy but sceptical of the impact of new leadership, and supportive of constitutional reform.

  25.06.26
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  Artificial Intelligence (AI) Survey

  Global Attitudes on AI 2026: The Wonder vs. Worry Divide Deepens

  Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.

  25.06.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Polling Survey

  Andy Burnham seen as most likely to do a good job as Prime Minister

  London, UK. New polling data from Ipsos in the UK, taken 19th – 22nd June 2026 - the majority of which taken before Keir Starmer’s resignation speech – shows that 35% of Britons think Andy Burnham would do a good job as Prime Minister.
  

  24.06.26
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  Royal Family & Monarchy Survey

  55% of Britons still prefer a monarchy, but this has fallen to 33 year low as young people become more republican

  Ipsos research carried out earlier this year, with fieldwork 5-11 March 2026, updates our long-term trends on public attitudes towards the monarchy, and shows that while the majority still support the institution, this has fallen to its lowest level since the series started 33 years ago amidst a growing age gap in views.

  19.06.26
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  Politics Survey

  Andy Burnham continues to be the public’s preferred choice to replace Keir Starmer

  New polling data from Ipsos in the UK taken 12th – 16th June 2026, so before the Makerfield by-election, shows that 2 in 3 Britons think Keir Starmer should not lead Labour into the next General Election though they are split on when exactly he should depart.

  19.06.26
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  Sports Survey

  Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

  New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.

  18.06.26
• Immigration Survey

  Generational divide in Britain on refugees, with younger people more positive than older generations

  Younger Britons are significantly more positive about refugees than older generations, according to new Ipsos data released for World Refugee Day.

  16.06.26
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  Political Pulse Survey

  Andy Burnham and Wes Streeting’s national favourability ratings fall ahead of the Makerfield by-election

  The latest Ipsos Political Pulse, conducted online between 5-9 June 2026 among 2,247 British adults aged 18+ explores attitudes towards leading UK politicians.

  16.06.26