Media

A group of young people sit on the grass with a laptop
Media Publication

AI Grows Up: Media Audiences' Needs

Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.
A young man kicks at the air
Media Publication

TikTok’s Role in Re-Energising the Mid-funnel

Our latest research shows how TikTok turns consideration burnout into growth.
Misfits Stories: The Power of Storytelling in Creative Effectiveness
Brands Ipsos Voices

Misfits Stories: The Power of Storytelling in Creative Effectiveness

Stop selling. Start storytelling.
Woman with phone
Artificial Intelligence (AI) Publication

Generative AI and Audiences: Revisiting UK public attitudes to AI in media

Ipsos research for the BBC shows GenAI has moved from experimentation to everyday use
Woman stepping onto a plane
Luxury Event

Launch of Ipsos Global Influentials

We are delighted to invite you to an insightful breakfast to mark the official launch of the Ipsos Global Influentials study.
Woman doing yoga
Media Webinar

Wellness in the Age of AI

Today’s wellness industry is dynamic, lucrative and growing. But, it's experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.
Woman and baby on laptop
Media Publication

Lloyds Essential Digital Skills 2025

For a sixth year, Ipsos has been commissioned by Lloyds Banking Group to measure the digital skills that UK adults are able to do independently in their personal life, and for work. This research was launched in the Essential Digital Skills (EDS) 2025 report this September.
Campaign Effectiveness Ignited
Brands Publication

Campaign Effectiveness Ignited

Unlocking cross-media synergy with TV and social media
influencer
Media Publication

Unlock the power of the creator economy

The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.
two brothers sitting at home, playing multiplayer online games on computer together. Live streaming on camera.
Media Publication

Truth vs. Entertainment: The allure of news influencers

Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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