Media

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.

Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.

Our latest research shows how TikTok turns consideration burnout into growth.

Ipsos research for the BBC shows GenAI has moved from experimentation to everyday use

We are delighted to invite you to an insightful breakfast to mark the official launch of the Ipsos Global Influentials study.

Today’s wellness industry is dynamic, lucrative and growing. But, it's experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.

For a sixth year, Ipsos has been commissioned by Lloyds Banking Group to measure the digital skills that UK adults are able to do independently in their personal life, and for work. This research was launched in the Essential Digital Skills (EDS) 2025 report this September.

The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.

Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.