Media

Ipsos research for the BBC shows GenAI has moved from experimentation to everyday use

We are delighted to invite you to an insightful breakfast to mark the official launch of the Ipsos Global Influentials study.

Today’s wellness industry is dynamic, lucrative and growing. But, it's experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.

For a sixth year, Ipsos has been commissioned by Lloyds Banking Group to measure the digital skills that UK adults are able to do independently in their personal life, and for work. This research was launched in the Essential Digital Skills (EDS) 2025 report this September.

Unlocking cross-media synergy with TV and social media

The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.

Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.

Global Trends that influence the media and tech industries in 2025

Policy recommendations shaping the European video game industry. Download our 2023 Key Facts Report and Manifesto now.