Market Research

AI Visibility and Mountain
Artificial Intelligence (AI) Events replay

Synthetic Data in Practice: From Boosting to Digital Twins

The webinar provides a practical overview of the different ways synthetic data is being applied in market research, from augmenting and enhancing existing datasets through to the growing use of digital twins.
Ipsos logo
Market Research News

Statement from Ipsos in the UK on Channel 4 media reports surrounding polling industry conduct

Statement from Ipsos in the UK on Channel 4 media reports surrounding polling industry conduct
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Healthcare Publication

Differential Diagnosis

Practical considerations for synthetic data in healthcare market research.
Gulia Tagliaferri
Market Research Press release

Ipsos in the UK has appointed Giulia Tagliaferri as Head of Behavioural Science within its Public Affairs team

Under Giulia's leadership, the aim is to enhance and broaden the reach of the existing Behavioural Science capabilities within Public Affairs in the UK.
Calibrating Synthetic Confidence - Ipsos
Artificial Intelligence (AI) Publication

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.
Synthetic Data Boosting - Ipsos
Artificial Intelligence (AI) Publication

Synthetic Data Boosting

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.
A dramatic upward view of modern glass buildings with metal architectural structures curving overhead.
Market Research Publication

Ipsos deepens sector expertise with the addition of BVA BDRC

Sector research specialists BVA BDRC rebrand as Ipsos, following acquisition in June 2025
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Mystery Shopping Publication

Ipsos extends Channel Performance expertise with ESA Retail

Pricing, retail audit, location planning and mystery shopping specialists ESA Retail rebrand as Ipsos, following acquisition in June 2025.
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Market Research Publication

Ipsos strengthens online operations capability with Alligator

Panel agnostic online research specialists Alligator rebrand as Ipsos, following acquisition in June 2025
A radio telescope silhouetted against the star-filled Milky Way at night.
Market Research Publication

Ipsos extends data collection capability with Perspective

Telephone (CATI) and F2F (CAPI) data collection and fieldwork specialists Perspective rebrand as Ipsos, following acquisition in June 2025.
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