Market Research

Gulia Tagliaferri
Market Research Press release

Ipsos in the UK has appointed Giulia Tagliaferri as Head of Behavioural Science within its Public Affairs team

Under Giulia's leadership, the aim is to enhance and broaden the reach of the existing Behavioural Science capabilities within Public Affairs in the UK.
Calibrating Synthetic Confidence - Ipsos
Artificial Intelligence (AI) Publication

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.
Synthetic Data Boosting - Ipsos
Artificial Intelligence (AI) Publication

Synthetic Data Boosting

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights in this Ipsos Views point of view.
A dramatic upward view of modern glass buildings with metal architectural structures curving overhead.
Market Research Publication

Ipsos deepens sector expertise with the addition of BVA BDRC

Sector research specialists BVA BDRC rebrand as Ipsos, following acquisition in June 2025
Shoppers walking through a modern outdoor shopping arcade with glass storefronts.
Mystery Shopping Publication

Ipsos extends Channel Performance expertise with ESA Retail

Pricing, retail audit, location planning and mystery shopping specialists ESA Retail rebrand as Ipsos, following acquisition in June 2025.
A nighttime aerial view of a brightly lit city intersection with surrounding skyscrapers
Market Research Publication

Ipsos strengthens online operations capability with Alligator

Panel agnostic online research specialists Alligator rebrand as Ipsos, following acquisition in June 2025
A radio telescope silhouetted against the star-filled Milky Way at night.
Market Research Publication

Ipsos extends data collection capability with Perspective

Telephone (CATI) and F2F (CAPI) data collection and fieldwork specialists Perspective rebrand as Ipsos, following acquisition in June 2025.
Introducing Brand Health Essentials
Brands Publication

Introducing Brand Health Essentials

Faster insights on the issues that matter
2024 Consumer Digital Index
Financial Services Publication

Essential Digital Skills for Work 2024

The fifth wave of tracking Essential Digital Skills (EDS) research launched in Lloyds Banking Group’s Consumer Index report at the end of 2024. Ipsos was commissioned by Lloyds Banking Group to measure the UK’s ability to navigate the online world – in life and in work.
Ipsos end of year 2024
Politics Event

The Ipsos end of year review 2024

Join Kelly Beaver MBE, Chief Executive of Ipsos in the UK & Ireland, along with a fabulous panel of experts to discuss the past year's defining moments in politics and society and explore what 2025 may hold.
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