Scotland

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John Swinney is the best rated of the party leaders, with a clear lead over Anas Sarwar and Malcolm Offord on most key leadership traits - although public sentiment is more negative than positive towards all the Scottish party leaders.

SNP lead constituency voting intentions on 36% (+1 from early December).

Scotland Polls and Trends: Ipsos polls on Scottish voting intention, attitudes towards parties and leaders, the issues that face Scotland and Scottish Independence.

The SNP continue to lead on Scottish Parliament voting intention, with 35% of the constituency vote share – a 17-point lead over Reform UK.

To mark Ipsos’ 30th anniversary of having a permanent office in Scotland, new results from Ipsos’ Scottish Political Pulse reveal that Nicola Sturgeon has been named as the best Scottish politician of the last 30 years by the Scottish public, with one in five selecting the former First Minister. Scots also name David Tennant as the best Scottish screen actor of the last 30 years’, although Sean Connery comes out top among the 55+ age group.

Combining the best of Human and Artificial Intelligence to add value and insight

Combining robust methods with real policy insights.

Delivering Scotland’s biggest surveys – and evolving survey methods for the future.