Scotland

For social research conducted in Scotland by Ipsos Scotland


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Scotland Survey

Favourability towards Reform UK dips in Scotland while the SNP’s ratings hold up

John Swinney is the best rated of the party leaders, with a clear lead over Anas Sarwar and Malcolm Offord on most key leadership traits - although public sentiment is more negative than positive towards all the Scottish party leaders.

SNP maintain polling lead in Scotland but four in ten say they may change their minds

SNP lead constituency voting intentions on 36% (+1 from early December).
Scotland Survey

Scotland Trends

Scotland Polls and Trends: Ipsos polls on Scottish voting intention, attitudes towards parties and leaders, the issues that face Scotland and Scottish Independence.
Scotland Survey

SNP remain ahead but Reform support in Scotland rises, while Labour support slumps

The SNP continue to lead on Scottish Parliament voting intention, with 35% of the constituency vote share – a 17-point lead over Reform UK.
Politics Survey

Nicola Sturgeon voted Scotland’s best politician of the last 30 years, while David Tennant leads the pack of Scottish screen actors

To mark Ipsos’ 30th anniversary of having a permanent office in Scotland, new results from Ipsos’ Scottish Political Pulse reveal that Nicola Sturgeon has been named as the best Scottish politician of the last 30 years by the Scottish public, with one in five selecting the former First Minister. Scots also name David Tennant as the best Scottish screen actor of the last 30 years’, although Sean Connery comes out top among the 55+ age group.
Innovation Ipsos Voices

Innovation and AI

Combining the best of Human and Artificial Intelligence to add value and insight
Scotland Ipsos Voices

Qualitative and mixed method research

Combining robust methods with real policy insights.
Methodology Ipsos Voices

Large surveys and survey transformation

Delivering Scotland’s biggest surveys – and evolving survey methods for the future.