core Summer 09 - Leading Edge

Reputation is built (and damaged) by the actions and behaviours of all employees, but the organisation's leader is its most visible spokesperson. Part of this role is to articulate what the organisation stands for, how it makes a difference and the core values it lives by.

Given the importance of reputation to companies, it is generally accepted that the CEO should be its ultimate guardian. Reputation is built (and damaged) by the actions and behaviours of all employees, but the organisation’s leader is its most visible spokesperson.  Part of this role is to articulate what the organisation stands for, how it makes a difference and the core values it lives by.

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