Doing The Right Thing
This new Ipsos Views white paper written by our Global Reputation Centre explores the benefits of corporate sustainability or social responsibility programs have beyond being a responsible member of the global community.
This new Ipsos Views white paper written by our Global Reputation Centre explores the benefits of corporate sustainability or social responsibility programs have beyond being a responsible member of the global community.
In addition to delivering a reputational boost, carefully designed actions can strengthen the long-term viability of the corporate value chain, increase employee engagement, and improve relationships with special interest groups.
Milorad Ajder, Trent Ross and Meghann Jones of Ipsos’ Global Reputation Centre take us on a tour of the subject. Our research has demonstrated that effective engagement requires addressing the authenticity, credibility, and effectiveness of these programs - from both an internal and external perspective.
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