Foreign holidays on hold: Almost one in two unlikely to travel abroad in the next year

New omnibus research from Ipsos reveals that one in two people are unlikely to consider going to Europe and nearly six out of ten are unlikely to go somewhere outside of Europe in the next year.

The author(s)

  • Keiran Pedley Public Affairs
  • Cameron Garrett Public Affairs
  • Laura King Public Affairs
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New research from Ipsos reveals that financial worries will prevent many adults aged 16-75 in Great Britain from taking foreign holidays in the next 12 months, with one in two people (50%) unlikely to consider going to Europe and nearly six out of ten (59%) unlikely to go somewhere outside of Europe.

Amongst those who are not likely to travel abroad, financial concerns and cost of living are the most common reasons for staying in the UK (46%), but Covid-19 remains a concern for 31% and more than one in four (27%) say an overseas holiday is too much hassle and inconvenience. With flight cancellations set to continue throughout the summer, 26% cited concerns about port/airport delays. Surprisingly, nearly one in four (23%) do not have a valid passport.

Financial concerns are universal across all age groups, but concerns about Covid-19 are more of a factor for the 55-75 age group (41%) compared to 16-34-year-olds (15%). This seems to be reflected in the fact that 36% of 16-34-year-olds say they have been abroad this year, compared to 23% of those aged 35-75. 

The popularity of staycations is good news for the UK holiday industry. Most people are likely either to take daytrips from home in the next 12 months (68%) or to holiday in the UK (64%). Thinking about 2022 so far, 37% say they have visited somewhere in the UK, staying at least one night away from home, whilst 19% have been to Europe and only 11% have holidayed outside of Europe. One in three (33%) have not taken any holidays.

Amongst those not likely to take a holiday outside the UK in the next 12 months, one in five (21%) say they prefer holidaying in the UK and 14% do not like travelling abroad.

You mentioned that you are unlikely or unsure whether to take a holiday outside the UK in the next 12 months.  Which, if any, of the following are your reason(s) for this? Financial concerns/cost of living/too expensive	46% Concerns about COVID-19	31% It is too much hassle/inconvenience to travel	27% Concerns about delays at ports/airports	26% I don’t have a valid passport	23% I prefer to take a holiday in the UK	21% I do not like travelling abroad	14% I am worried about safety when travelling	12% I can’t travel far because I need to look after pets	12% I do not have anyone to travel abroad with	9% Concerns about the war in Ukraine	9% "I or members of my family can’t  travel because of health concerns"	8% "I can’t travel far because I need  to look after friends or family"	6% My friends/family do not like travelling abroad	4% Not my decision	2% I am unable to travel abroad because of work	1%

Kelly Beaver MBE, Chief Executive of Ipsos in UK and Ireland, said:

As we approach the peak holiday season, we’re seeing many people express reservations about travelling abroad, with staycations or trips in the UK an alternative option. Our research highlights the financial strain facing families across the country, but also shows there are still concerns around COVID-19, which saw a 30% spike in infection rates at the beginning of July.
The cost-of-living crisis, coupled with reports of travel delays and flight cancellations are making people think twice about overseas travel and this presents a great opportunity for the UK travel industry.

Technical Note
Ipsos interviewed a representative quota sample of 1,099 adults aged 16-75 in Great Britain. Interviews took place on Ipsos’ online Omnibus on 7th – 8th July 2022. Data has been weighted to the known offline population proportions.

 

The author(s)

  • Keiran Pedley Public Affairs
  • Cameron Garrett Public Affairs
  • Laura King Public Affairs

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