Impressions of the Election Campaign
- These results are taken from phase 2 of a panel survey conducted by MORI for the Electoral Commission (Link to the survey's home page)
- MORI interviewed 1,162 of the 1,472 Phase 1 respondents who agreed to be re-contacted
- Interviews were conducted by telephone between 9-18 June 2001
- The final sample includes 257 interviews with ethnic minority respondents
- Data are weighted to the known population profile
- Results are based on all respondents unless otherwise stated
- An '*' indicates a finding of less than 0.5%, but greater than zero
- Where percentages do not add up to exactly 100% this may be due to computer rounding, the exclusion of "don't knows" or to multiple answers
Q10 What were your impressions, favourable and unfavourable, of the recent General Election campaign?
| % | |
|---|---|
| Unfavourable (unspecified) | 19 |
| Favourable (unspecified) | 18 |
| Campaign turned into a slanging match/not much talk about policies | 11 |
| Very dull/boring | 10 |
| Did not take any notice/not interested | 9 |
| The important issues were not addressed | 6 |
| No representatives came to our door/area | 5 |
| Campaign was driven by image not substance | 4 |
| It was obvious Tony Blair would be elected/foregone conclusion | 4 |
| Not enough people voted | 4 |
| Liberal Democrats were very good | 3 |
| Conservatives were lousy | 3 |
| Labour were good | 3 |
| All make promises they don't keep | 3 |
| Went on far too long | 2 |
| Mediocre/neither favourable nor unfavourable | 2 |
| Too much media coverage | 2 |
| Did not like media coverage/was biased/too much spin | 2 |
| It was too over the top/Americanised | 1 |
| Very disappointing | 1 |
| Good media coverage | 1 |
| It was short/quick and easy | 1 |
| Expensive | * |
| Other | 7 |
| None/nothing/no impression | 6 |
| Don't know | 7 |
Q11 Thinking back to the campaign, how interested would you say you were in news about the General Election? Would you say you were ...
| % | |
|---|---|
| Very interested | 19 |
| Fairly interested | 49 |
| Not particularly interested | 24 |
| Not at all interested | 8 |
| No opinion | * |
| Interested | 68 |
| Not interested | 32 |
Q13 Which of the following comes closest to your reasons for voting for the [...] party? Base: All who say they voted and named a party (895)
| % | |
|---|---|
| It is the party that most represents your views | 80 |
| The party you support has little chance of winning in this constituency so you vote for the [...] party to try and keep another party out | 15 |
| Both | 1 |
| Other | 3 |
| No opinion | 1 |
Q14 And thinking about the campaign, which of the following comes closest to your views?
| % | |
|---|---|
| The election was fought by the parties putting forward their own policies and personalities | 31 |
| The election was fought by the parties pointing out what was wrong with the policies and personalities in other parties | 51 |
| Both of these | 12 |
| Neither of these | 3 |
| Don't know | 3 |
