Impressions of the Election Campaign

4 July 2001

These results are taken from phase 2 of a panel survey conducted by MORI for the Electoral Commission (Link to the survey's home page)
MORI interviewed 1,162 of the 1,472 Phase 1 respondents who agreed to be re-contacted
Interviews were conducted by telephone between 9-18 June 2001
The final sample includes 257 interviews with ethnic minority respondents
Data are weighted to the known population profile
Results are based on all respondents unless otherwise stated
An '*' indicates a finding of less than 0.5%, but greater than zero
Where percentages do not add up to exactly 100% this may be due to computer rounding, the exclusion of "don't knows" or to multiple answers

Q10 What were your impressions, favourable and unfavourable, of the recent General Election campaign?

	%
Unfavourable (unspecified)	19
Favourable (unspecified)	18
Campaign turned into a slanging match/not much talk about policies	11
Very dull/boring	10
Did not take any notice/not interested	9
The important issues were not addressed	6
No representatives came to our door/area	5
Campaign was driven by image not substance	4
It was obvious Tony Blair would be elected/foregone conclusion	4
Not enough people voted	4
Liberal Democrats were very good	3
Conservatives were lousy	3
Labour were good	3
All make promises they don't keep	3
Went on far too long	2
Mediocre/neither favourable nor unfavourable	2
Too much media coverage	2
Did not like media coverage/was biased/too much spin	2
It was too over the top/Americanised	1
Very disappointing	1
Good media coverage	1
It was short/quick and easy	1
Expensive	*
Other	7
None/nothing/no impression	6
Don't know	7

Q11 Thinking back to the campaign, how interested would you say you were in news about the General Election? Would you say you were ...

	%
Very interested	19
Fairly interested	49
Not particularly interested	24
Not at all interested	8
No opinion	*

Interested	68
Not interested	32

Q13 Which of the following comes closest to your reasons for voting for the [...] party? Base: All who say they voted and named a party (895)

	%
It is the party that most represents your views	80
The party you support has little chance of winning in this constituency so you vote for the [...] party to try and keep another party out	15
Both	1
Other	3
No opinion	1

Q14 And thinking about the campaign, which of the following comes closest to your views?

	%
The election was fought by the parties putting forward their own policies and personalities	31
The election was fought by the parties pointing out what was wrong with the policies and personalities in other parties	51
Both of these	12
Neither of these	3
Don't know	3