Public Health

Practical considerations for synthetic data in healthcare market research.

The Progress Educational Trust commissioned Ipsos to conduct research through a survey on the Ipsos i:omnibus service. The survey explored public attitudes in the UK, the Netherlands, Spain and Italy.

Ipsos in the UK, working in partnership with Groundswell and Dr Stephen Green of Sheffield Hallam University, has completed an evaluation of the Rough Sleeping Drug and Alcohol Treatment Grant (RSDATG).

New 14-country study from Ipsos reveals self-blame, outdated narratives and a hidden daily toll.

66% say they use online health-related websites to check their symptoms, while 28% have turned to AI chatbots.

Among those who have ever used a nasal spray, two in ten (21%) have used it for more than 7 days in a row.

79% say it’s more costly to eat healthy today than a decade ago, with Britons are just as likely to turn to social media for guidance on nutrition as healthcare professionals.

The British public is comfortable rather than uncomfortable with a range of uses of AI in healthcare, particularly reminding patients to book follow-up appointments (61%), helping to identify potential health risks or early signs of disease via wearable devices (48%) and helping to identify those at increased risk of chronic illnesses (48%).

A new Ipsos poll explores public attitudes towards weight loss, focusing on weight loss injections and planned weight loss strategies for 2025.