Ipsos polls during the 2010 General Election
Index of Ipsos research during the 2010 British general election campaign
Analysis
How Britain Voted in 2010 (by demographics)
How Britain Voted in 2010 (by newspaper readership)
Accuracy of MORI's polls in the 2010 election
Summary and Overview - the 2010 election in retrospect (pdf)
National pre-campaign and campaign voting intention polls
Political Monitor, March 2010, conducted by telephone on 19-22 March
Political Monitor, April 2010, conducted by telephone on 18-19 April
Survey for the News of the World, conducted by telephone on 23 April
Eve of Poll Survey for the London Evening Standard, conducted by telephone on 5 May
Polls for Reuters in key marginal constituencies
Reuters Survey 1, conducted by telephone on 19-22 March
Reuters Survey 2, conducted by telephone on 30 March-5 April
Reuters Survey 3, conducted by telephone on 16-19 April
Reuters Survey 4, conducted by telephone on 23-26 April
Reuters Survey 5, conducted by telephone on 30 April-2 May
National pre-campaign and campaign polls on issues and leaders
Best Party on Key Issues, March 2010, conducted by telephone on 19-22 March
Impact of the Expenses Scandal: Survey for Total Politics, conducted by telephone on 19-22 March
Transport and the Election: Survey for the RAC Foundation, conducted face-to-face, in home on 26 March-1 April
Issues Index, April 2010, conducted face-to-face, in home on 9-15 April
Leaders and the Economy, conducted by telephone on 18-19 April
Do the Public Know what they Want? Survey for the Economist, conducted by telephone on 18-20 April
Fuel Duty and the Election: Survey for the RAC Foundation, conducted face-to-face, in home on 16-22 April
Survey in Scotland
Scottish Public Opinion Monitor, April 2010, conducted by telephone on 14-17 April
"The Worm": Qualitative research on the leaders' debates
The Ipsos Worm Explained
The First Leaders' Debate (pdf)
The Second Leaders' Debate (pdf)
The Worm's Final Verdict: Lessons to be learned (pdf)
Exit poll
Exit Poll for BBC, ITV and Sky News, conducted jointly with Gfk NOP at 130 polling stations across Great Britain on election day (6 May)
Post election surveys and analysis
Key findings from the election and views on the current political scene by Sir Robert Worcester
Post election research for the Electoral Commission
