Gender

As has now become a tradition for our team; to mark International Women’s Day 2026 we have taken the opportunity to reflect on the wide range of policy areas and projects delivered across Public Affairs over the past year. In this third edition, we shine a spotlight on how this work aligns with and advances this year’s theme, “Give to Gain.”

Our 2026 International Women's Day study, conducted in 29 countries via the Ipsos Global Advisor platform, finds that young men today are more likely than those in older generations to hold traditional views about gender roles.

Registration for this event will open in the coming weeks.

Young men are more likely to have engaged in cryptocurrency investments and gambling activities than young women. However, they are also more likely to view cryptocurrency as riskier than other investments.

Ipsos polling reveals that men are generally more confident in their capabilities across various tasks than women.

What does it mean, to be a man? We want to shift the conversation from negative to constructive and uncover what modern masculinities means for us, our brands, businesses, society and, crucially, the young people who need our empathy and understanding more than ever.

Despite prominent debates about gender divides in recent years, just a third (32%) of the public feel there is tension between men and women in the country today.

Seven in ten (71%) Britons think abortion should be legal in all or most cases – but this reduces to less than half (46%) of men aged 16-34.

New polling shows young men believe women prioritise attractiveness & financial status in partners, but female peers say sense of humour & kindness more important.