Ipsos Research Highlights - 24 April 2020

Half of Britons think the Government is unlikely to have a coronavirus lockdown exit strategy 

Britons are split whether the Government has a strategy to end this lockdown with 49% saying it's unlikely. There is a clear partisan divide with almost six in ten (57%) of Conservative voters thinking it is likely the Government has an exit strategy, while only one in three (35%) of Labour voters think they do. The majority (60%) would feel more prepared to stay in lockdown if they knew what the Government’s exit plan was - with young people (66%) more likely to feel this way.

Ipsos Issues Index: April

Concern about the coronavirus has skyrocketed since February, as 85% of the British public see the pandemic as one of the biggest issues facing Britain.  Worry about the economy has also increased to 35% with Britons getting more time to think about what fall out from the coronavirus might be. Issues like crime, Brexit and the NHS which which held the top spots at the beginning of the year, are also seeing a slow decline. 

Two thirds of Britons believe climate change is as serious as Coronavirus and majority want climate priorities in economic recovery 

As quarantine measures continue, 71% of people globally across agree that long-term climate change is as serious a crisis as COVID-19. China (87%) and India (81%) were among those mostly likely to believe this whereas only 66% of Britons agree. Despite 65% of people agreeing globally that the environment should be prioritised once the pandemic is over, we're split on whether or not governments should take actions which might harm the environment to help the economy recover.

Ipsos Political Pulse March 2020

Before the coronavirus, three in ten (28%) Britons say they have become more positive about the impact immigration has on Britain, which sees a steady rise of +8 points since May 2018. Thirty-nine per cent of the British public say this is because fewer immigrants will be coming to the UK now that we have left the EU. However, nearly two out of five (37%) say that the discussions since the referendum have highlighted how much immigrants contribute to the UK. 

Signals #4: Understanding the coronavirus crisis

In the fourth edition of Signals, we look to highlight our key learnings so far and begin to identify how attitudes and behaviours around the world may be changing. This edition also includes our second issue of Innovating in Challenging Times – this time exploring research during coronavirus for services, durables and technology and much more. 

Video Mystery Shopping - closer to real insights

Since 20 March, a small group of Britons have been keeping a diary for Ipsos to better understand consumer insight during this coronavirus pandemic lockdown. These videos have put us closer to real, consumer-led insights. These participants have detailed their day-to-day activities, how they're adapting to the government measures. 

In other news 

As concern about climate change has nearly doubled over the last decade, we launch Ipsos Green Economy to explore not when, but how business, government and society need to adapt, exploring public opinion and the impact on consumer behaviour. 

Our recent Active Lives Survey for Sport England shows that activity levels for adults were at a record high before the coronavirus pandemic. The report shows the increase in activity is being driven by rises in the numbers of women, adults aged 55+ and disabled people or people with long-term health conditions being active.

As ever, please do let us know what you think and I hope you find something to interest you.
 

Ben Page
Chief Executive, Ipsos
[email protected]