Navigating Through Turbulence
The golden rule of reputation? It’s never built in isolation—context is everything, and it’s more turbulent than ever.
This series provides cutting-edge insights to empower business leaders to make smarter, more resilient reputation management decisions in an unpredictable world.
Volume 1: Navigating Through Turbulence
In 2024, reputation thrives on context, and this year promises to be one of the most unpredictable yet. The first edition of Navigating Through Turbulence delves into the seismic geopolitical, electoral, and economic challenges facing business leaders today. Explore the impact of the largest global election year in history, understand the rising tide of anxiety and insecurity, and tackle the four key challenges to managing reputation in a turbulent world. Amid uncertainty, the fundamentals of trust remain steadfast—discover how visionary leaders can not only weather the storm but actively shape the future.
Read: Navigating Through Turbulence
Volume 2: The AI edition
Learn how to safeguard and elevate your reputation in a world of crises, uncertainty, and sluggish economic growth. Backed by insights from nearly 50,000 global respondents, this report places the hot topic of AI within the broader context of today’s organisational challenges. Communicators have a vital role in shifting the AI conversation from “What is this?” to “What’s next?”—building understanding and trust along the way. Packed with actionable insights and evidence-based strategies, this report offers the guidance you need to shape your plans and strengthen your reputation.
Volume 3: Reputation resilience in uncertain times
Volume 3: Reputation resilience in uncertain times
As global economic uncertainty intensifies, the third edition of Navigating Through Turbulence provides leaders with data-driven strategies to drive growth. Drawing on lessons from past financial crises, it explores how trust, transparency and tailored communication can safeguard reputation, strengthen employee engagement and address the growing influence of AI. This edition is your guide to turning disruption into opportunity.
Read: Reputation resilience in uncertain times
Have a question on employee experience or corporate reputation? We'd love to chat.
Thomas Fife-Schaw
UK Managing Director of Corporate Reputation, Ipsos
[email protected]
Ed Whitehead
Advisory Director, Corporate Reputation
[email protected]
