New Ipsos study highlights prevalence of nasal spray usage across Great Britain

Ipsos in the UK has released findings from its latest study on nasal spray usage among adults in Great Britain, commissioned by ITV following an overwhelming response to ITV News' first investigation on the topic.

Key findings

• Widespread usage: Half (51%) of Britons say they have used a nasal spray.
• Frequency of use: Among the people who have used a nasal spray, the last time they used it,
  • 64% said they used it at least once a week
  • 31% of them said they used it everyday
  • 29% of them said they used it less often than once a week.
• Duration of use:
  • When asked about the last time people used it, 42% of Britons said they used it for 2-3 days, and 20% of them used it for 7 days or more.
  • Among those who have ever used a nasal spray, two in ten (21%) have used it for more than 7 days in a row.

Speaking about the results, Anna Quigley, Research Director at Ipsos said: 
Our research indicates that nasal sprays occupy a significant place in the health routines of British adults, with half having used one and nearly a third of users reaching for them on a daily basis. The finding that one in five users have used nasal sprays for more than a week continuously underscores the importance of clear public health messaging around appropriate usage duration. These insights can help inform both clinical guidance and consumer education efforts.

Technical note: 

• Ipsos interviewed 2,155 online adults aged 18-75 across Great Britain from the 21st-25th of November 2025. Of those, 1103 reported having used a nasal spray.
• Data are weighted to match the profile of the population. All polls are subject to a wide range of errors.