WE BRITISH: From Walkmans to Wi-Fi to What?
WE BRITISH: From Walkmans to Wi-Fi to What?
Four decades of British society: what’s changed, what hasn't, and what's next
We're now over a decade on from the futuristic 2015 that Doc, Marty and Jennifer travelled to in Back to the Future II, but instead of flying hoverboards today’s world is a time of rapid change, disruption and uncertainty.
At Ipsos we decided to use our over half-century of research heritage to put that change into context, to help us unlock the underlying drivers shaping the new UK.
What's next for Britain?
Contents
The report features 9 articles written by Ipsos experts from across the UK business. Each article focuses on a key area of our lives and society, and aims to identify how life has changed for Britons over the last 40 years.
And because 40 years of UK societal trends deserve a proper soundtrack, here are all the 80s classics that feature in our chapter titles. Best listened to with a strong cup of tea and a copy of the report.
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Time After Time: Summary
Four decades of British society: what's changed, what hasn't and what's next?
Click here for the summary -
Tainted Love
Britain's view of itself
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Fight the Power
A lack of ‘faith’ leaves the party system broken
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It’s a Sin
How British society navigates old dilemmas with a new moral compass
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The End of the World as We Knew It?
Britain’s view of the rest of the world and our role in it
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The Walk of Life
How we lived in the past to how we aspire today
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We’re Living in a Material World, but Heaven Knows We’re Miserable Now
Britain’s economy and business
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Don't Believe the Hype
How work has changed
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All Together Now?
How life online is changing and changing us
The author(s)
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Thomas Fife-SchawUK Managing Director of Corporate Reputation -
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