GP Patient Survey at 20: Understanding Patient Experience, Shaping the Future of Primary Care

For 20 years, the GP Patient Survey (GPPS) has provided one of the most important and trusted sources of evidence on people's experiences of primary care in England. It has helped policymakers, NHS organisations, researchers, GP practices and patient groups understand what matters most to patients and how services can improve. 

To mark this milestone, Ipsos and NHS England are bringing together leaders from across health and care for a special anniversary event exploring the impact of GPPS over the last two decades and the role of patient experience in shaping the future of primary care. 

Register your interest here

Event details

Date: Thursday 1 October 2026
Time: 1:30pm to 5:30pm, followed by networking drinks
Location: Ipsos Offices, Thomas More Square, London E1W 1YW 
https://maps.app.goo.gl/47XXUWqpGjvQcqhQ7  

About the event

Since its launch in 2006, the GP Patient Survey has evolved alongside the NHS, adapting to changing patient needs, healthcare priorities and research methods while remaining a robust and trusted measure of patient experience. 

This event will:

• Reflect on 20 years of innovation and development in GPPS.
• Showcase how GPPS data is used to inform national policy, local decision-making, quality improvement and academic research.
• Highlight examples of where patient experience evidence has driven meaningful change.
• Explore the future of patient feedback and measurement in primary care.
• Bring together diverse perspectives from across the health and care system. 

Themes

20 Years of GPPS

How has the survey evolved over two decades to remain relevant, robust and responsive to changing healthcare needs? Hear from the Ipsos team responsible for delivering GPPS and learn how the survey continues to provide high-quality evidence on patient experience. 

How GPPS Is Used Today

Discover how GPPS supports decision-making and improvement across the healthcare system, from national policy and integrated care systems to individual GP practices and patient organisations. 

The Future of Patient Experience in Primary Care

Join a forward-looking discussion on the opportunities and challenges facing patient experience measurement, including digital access, health inequalities, integration with other data sources and emerging policy priorities. 

Featured speakers

Dr Neil Churchill OBE, Director for Patients, People and Communities, NHS England
Dr Neil Churchill leads NHS England’s work on patient experience, public participation and partnerships with communities, volunteers and carers. With more than 30 years of experience across the voluntary and public sectors, he has been a leading national advocate for involving people in shaping health and care services. In his keynote address, Neil will discuss the vital role that patient experience evidence plays in improving quality, equality and outcomes.

Jacob Lant, Chief Executive, National Voices
Jacob Lant is Chief Executive of National Voices, the coalition of health and care charities that champions the experiences and priorities of people who use services. With more than a decade of experience in patient advocacy, policy and research, he has worked extensively to ensure lived experience informs decision-making. Recently announced as the incoming Director of Patient Experience at NHS England, Jacob brings both a national patient voice perspective and insight into the future direction of patient experience within the NHS.

Alex Morton, Group Director, Primary Care and Community Services, NHS England
Alex Morton is Group Director of Primary Care and Community Services at NHS England, with particular responsibility for the delivery and support of primary care services across England. She has played a key role in leading the Delivery Plan for Recovering Access to Primary Care, supporting improvements in access and service delivery for patients. Alex brings extensive experience in leading complex programmes and driving transformation across the NHS. Alex will discuss how GPPS data is used nationally and regionally to support planning, performance oversight and improvement across primary care.

Dr Becky Parish, Deputy Director of Strategy, Insights and Engagement at NHS Gloucestershire ICB and NHS Bristol, North Somerset and South Gloucestershire ICB
Dr Becky Parish leads engagement work at NHS Gloucestershire and NHS Bristol, North Somerset and South Gloucestershire Integrated Care Board, helping ensure that the voices of patients and communities shape local health services. She has extensive experience using insight and feedback to inform strategy development, service design, improvement programmes and decision making. At this event, Becky will share how GP Patient Survey (GPPS) data supports local planning, performance improvement and population-focused healthcare across an integrated care system.

Ceri Chaplin, Managing Partner, Hereford Medical Group
Ceri Chaplin is Managing Partner of Hereford Medical Group and a Director of the Institute of General Practice Management. With a background spanning patient feedback, complaints management and primary care leadership, he is passionate about patient-centred improvement and inclusive general practice. Ceri will discuss how GP practices use GPPS findings to understand patient needs, improve services and strengthen engagement with their communities.

Professor Martin Roland CBE, Emeritus Professor of Health Services Research, University of Cambridge
Professor Martin Roland is one of the UK’s leading primary care researchers and was involved in the original development of the GP Patient Survey. A former GP and Emeritus Professor at the University of Cambridge, he has published more than 350 academic papers on healthcare quality, patient experience and health service improvement. He will explore how GPPS has become a cornerstone of research into quality, access, outcomes and inequalities.

Anna Quigley, Rachel Williams and Eileen Irvin, GP Patient Survey Team, Ipsos
Members of the Ipsos team will reflect on the survey's evolution over the past 20 years and share insights from the latest GPPS findings. 

Why attend?

By attending, you will:

• Gain insights from leading experts across policy, practice, research and patient advocacy.
• Learn how GP Patient Survey findings are being used to improve services.
• Connect with colleagues from across the health and care system.
• Contribute to discussions about the future of patient experience in primary care.
• Celebrate a major milestone in one of England's most significant health surveys.  

This event will be of particular interest to:

• NHS England and Department of Health and Social Care colleagues
• Integrated Care Boards and Integrated Care Systems
• Primary care leaders and GP practices
• Patient and public involvement professionals
• Health policy organisations and think tanks
• Researchers and academics
• Professional bodies and representative organisations
• Anyone interested in patient experience, healthcare quality and service improvement. 
   

Register your interest 

Places are limited. Register your interest to join us using the link below.  

Date: Thursday 1 October 2026
Time: 1:30pm to 5:30pm, followed by networking drinks
Location: Ipsos Offices, Thomas More Square, London E1W 1YW 
https://maps.app.goo.gl/47XXUWqpGjvQcqhQ7  

Register your interest here