Public Health England: Public awareness and opinion survey 2016

This is the third wave of Public Health England's public opinion research, conducted by Ipsos, following previous waves in 2015, 2014, and a baseline wave in 2013/2014.

Public Health England (PHE) commissioned Ipsos to carry out quantitative research into the general public’s awareness of and concern about different health issues, and their awareness, knowledge, and opinions towards PHE. This report outlines the findings of the third wave of the research, following on from previous waves in 2015, 2014, and a baseline wave in 2013/2014.

The research found that half of the general public have heard of PHE, showing a steady increase between 2014 and 2016. Similarly, the public are more confident in PHE’s advice, and more likely to trust their advice on healthy living and health threats.

Technical details: Fieldwork was carried out over one wave of the Ipsos Omnibus, and took place between the 2nd and 23rd September 2016. 1,640 interviews were conducted face-to-face in respondents’ homes. All respondents were based in England and were aged 15 and over. Data are weighted by gender, age, ethnicity, working status, social grade, housing tenure and Government Office Region (GOR) to be representative of the population. All sub-group differences mentioned in the report are statistically significant or indicative of a wider trend. Where non-significant results are reported, this is stated.

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