Public opinion

New breakthroughs in science and technology offer exciting possibilities for the future, but will they be embraced by the public?

Public Trust in AI: Implications for policy regulation

The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?

Ipsos’s current political polling design in Scotland.

8 in 10 people think Britain is divided according to Ipsos polling on attitudes to the right to protest and concerns about extremism and democracy.

The spotlight of this year's Understanding Society from Ipsos is on the future of public services, a topic that promises to take centre stage in debates leading up to the General Election.

New Ipsos polling explores the public response to David Cameron’s appointment as Foreign Secretary and Suella Braverman’s removal as Home Secretary.

A majority of the public think it should be legal for a doctor to assist a patient aged 18 or older in ending their life providing certain conditions are met, according to a new Ipsos survey.

By contrast, 23% think utilities should be owned and operated privately according to a new Ipsos survey.