Public opinion

UK and EU Flags
Brexit Press release

The Brexit vote 10 years on: study shows desire for closer EU relationship - but trade-offs temper rush to rejoin

The research, by Ipsos, the Policy Institute at King’s College London, and UK in a Changing Europe, compares attitudes today with those in 2016 and at various points since, as well as revealing public opinion on the future shape of the UK-EU relationship and how different policy pledges on the EU could help or hinder the Labour government’s chances at the next general election.
Illustration of a large red blood drop being passed from an upper hand to two cupped hands below, symbolizing blood donation and care.
Healthcare Survey

Public Knowledge of Blood Types Low in Great Britain

New polling data from Ipsos shows that a majority of people across Great Britain do not know their own blood type, while widespread misconceptions exist regarding the specific rules and eligibility criteria for blood donation.
Black-and-white photograph-style view of a blurred crowd in front of the Palace of Westminster
Public opinion Survey

Britons split on increased defence spending as public resists core tax and spend trade-offs

London, UK. New polling from Ipsos, conducted between 22–25 May 2026, reveals that British public opinion on increased defence spending is finely balanced.
Scottish Parliament
Politics Survey

Ipsos Polling confirms Holyrood26 as the “loveless election” in Scots minds

More Scots feel negative than positive about the Holyrood election result, with ‘disappointed’ and ‘frustrated’ the most common words chosen to describe how they feel about it.
UK Flag and Parliament
Politics Press release

New Ipsos data analysis provided for Goalhanger’s ‘The Rest is Politics’ shows scale of young women turning to the Green Party, as inflation remains young people’s top concern

Ipsos research for The Rest is Politics (Goalhanger) broadcast on Tuesday 27 May.
polling station sign
Public opinion Survey

Reform hold 7-point lead over Labour - Ipsos poll

London, UK. Ipsos’ latest Political Monitor is now released, with fieldwork carried out 14-20 May 2026.
Westminster Station
Society Press release

Two thirds of Britons do not have confidence that the government is running the country with integrity or competency

New data from Ipsos taken April 24th – 28th reveals that two thirds of Britons do not have confidence that the UK Government are running the country with integrity, nor properly, competently and seriously.
A woman looking through a microscope
Healthcare Publication

The Breakthrough Study: Understanding why people hope and fear breakthrough technologies

Building on a global survey published in January 2025, Leaps by Bayer, BCG, and Ipsos announce findings from their latest qualitative research
British Falg
Public opinion Press release

Ahead of King Charles III’s state visit to US, Britons’ belief in the special relationship fall to new low.

New polling data from Ipsos in the UK, carried out 17-21 April 2026 (before the attack at the White House correspondents’ dinner), explores British public attitudes towards King Charles III’s upcoming state visit to the US.
Piles-of-books
Public opinion Publication

Public Affairs Insights: Our Flagship Publications

Explore our thought leadership on the state of public opinion on politics and society, policy and public services.
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