Public opinion


Healthcare Publication

Breakthrough Science: A Global Perspective

New breakthroughs in science and technology offer exciting possibilities for the future, but will they be embraced by the public?

People are uncomfortable with AI replacing human judgement for high-stakes decisions

Public Trust in AI: Implications for policy regulation
Brand Image Publication

Brand Starmer vs. Sunak

The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?
Scotland Survey

Ipsos political polling methodology in Scotland

Ipsos’s current political polling design in Scotland.
Politics Survey

Majority of Britons think it is unacceptable to protest outside homes of MPs

8 in 10 people think Britain is divided according to Ipsos polling on attitudes to the right to protest and concerns about extremism and democracy.
Public opinion Publication

Understanding Society: The future of public services

The spotlight of this year's Understanding Society from Ipsos is on the future of public services, a topic that promises to take centre stage in debates leading up to the General Election.
Politics Survey

Just one in four think David Cameron’s government did a good job on foreign affairs

New Ipsos polling explores the public response to David Cameron’s appointment as Foreign Secretary and Suella Braverman’s removal as Home Secretary.
Healthcare Survey

2 in 3 Britons think it should be legal for a doctor to assist a patient aged 18 or older in ending their life by prescribing life-ending medication

A majority of the public think it should be legal for a doctor to assist a patient aged 18 or older in ending their life providing certain conditions are met, according to a new Ipsos survey.
Utilities Survey

3 in 5 Britons would prefer utilities to be publicly owned and operated

By contrast, 23% think utilities should be owned and operated privately according to a new Ipsos survey.