Public opinion

polling station sign
Public opinion Survey

Reform hold 7-point lead over Labour - Ipsos poll

London, UK. Ipsos’ latest Political Monitor is now released, with fieldwork carried out 14-20 May 2026.
Westminster Station
Society Press release

Two thirds of Britons do not have confidence that the government is running the country with integrity or competency

New data from Ipsos taken April 24th – 28th reveals that two thirds of Britons do not have confidence that the UK Government are running the country with integrity, nor properly, competently and seriously.
British Falg
Public opinion Press release

Ahead of King Charles III’s state visit to US, Britons’ belief in the special relationship fall to new low.

New polling data from Ipsos in the UK, carried out 17-21 April 2026 (before the attack at the White House correspondents’ dinner), explores British public attitudes towards King Charles III’s upcoming state visit to the US.
A woman looking through a microscope
Healthcare Publication

The Breakthrough Study: Understanding why people hope and fear breakthrough technologies

Building on a global survey published in January 2025, Leaps by Bayer, BCG, and Ipsos announce findings from their latest qualitative research
Piles-of-books
Public opinion Publication

Public Affairs Insights: Our Flagship Publications

Explore our thought leadership on the state of public opinion on politics and society, policy and public services.
Breakthrough Science: A Global Perspective
Healthcare Publication

Breakthrough Science: A Global Perspective

New breakthroughs in science and technology offer exciting possibilities for the future, but will they be embraced by the public?
Ipsos Public Trust in AI
Public opinion Survey

People are uncomfortable with AI replacing human judgement for high-stakes decisions

Public Trust in AI: Implications for policy regulation
Brand Starmer vs. Sunak
Brand Image Publication

Brand Starmer vs. Sunak

The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?
Ipsos political polling methodology in Scotland
Scotland Survey

Ipsos political polling methodology in Scotland

Ipsos’s current political polling design in Scotland.
Majority of Britons think it is unacceptable to protest outside homes of MPs
Politics Survey

Majority of Britons think it is unacceptable to protest outside homes of MPs

8 in 10 people think Britain is divided according to Ipsos polling on attitudes to the right to protest and concerns about extremism and democracy.
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