Public opinion


Global Attitudes on AI 2026: The Wonder vs. Worry Divide Deepens

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.
Politics Press release

Where did it all go wrong for Keir Starmer? And what lessons Andy Burnham should learn.

Ipsos trend data reveals the two key stages in the decline of Starmer’s public standing.
Politics Survey

British public more likely to prefer Count Binface wins Clacton by-election than Nigel Farage

London, UK. New polling data from Ipsos in the UK, conducted 8–9 July 2026, explores public attitudes to Nigel Farage’s decision to resign as an MP and force a by-election in Clacton, what they think of the ongoing parliamentary investigation into Nigel Farage and who the public would prefer to win that by-election.
Housing Survey

Survey on the importance of landscape in housing developments 

Over 2,000 adults participated in the research conducted in March 2026
Politics Publication

Trinh Tu - Safe and legal routes will only succeed if the public believes they are working

Trinh Tu has written extensively on public perceptions on migration and refugees, with a particular lens looking at Government policies and public confidence, using Ipsos insights.
Politics Survey

Ben Roff - Politics Home – Uniting the progressive bloc is key to the prime minister-in-waiting's electoral prospects

Ipsos in the UK data reveals how Andy Burnham could build a progressive voter coalition across moderates and those seeking more radical change.
Society Publication

The British reserve: Navigating the AI transition with caution

The latest Ipsos AI Monitor, a comprehensive 32-country survey, reveals that while the world is almost evenly split between excitement and nervousness, in Britain we are much more cautious.
Politics Survey

Half of Britons deem nation 'ungovernable' but hold politicians more responsible than the public

New polling data from Ipsos in the UK, conducted online between 22–24 June 2026, reveals a disillusioned British electorate following the sudden resignation of Prime Minister Keir Starmer on Monday, 22 June. The data captures a nation divided over the fundamental ability of its system of government to deliver improvement, critical of Keir Starmer’s legacy but sceptical of the impact of new leadership, and supportive of constitutional reform.
Polling Survey

Andy Burnham seen as most likely to do a good job as Prime Minister

London, UK. New polling data from Ipsos in the UK, taken 19th – 22nd June 2026 - the majority of which taken before Keir Starmer’s resignation speech – shows that 35% of Britons think Andy Burnham would do a good job as Prime Minister.