Public opinion

Royal Guards
Polling Survey

Positive public sentiment towards the Royal Family remains – with nearly 4 in 10 say a reconciliation with Harry and Meghan would be a good thing

New Ipsos in the UK polling finds a generational divide over Harry and Meghan's future role, while nearly 4 in 10 Britons back a reconciliation
AI Visibility and Mountain
Artificial Intelligence (AI) Survey

Ipsos Global Trends: Britain's tech anxiety reaches record levels as public scepticism grows

Exclusive preview polling data from the 10th edition of the Ipsos Global Trends survey, set to launch at the end of September 2026, reveals growing anxiety about technology among the British public.
Money in a jar
Financial Services Survey

6% of UK adults aged 18-75 had heard the term ‘Ghost Broking’

0.4-3% provided spontaneous answers that indicated understanding
Young woman drinking fresh water from a plastic bottle under the hot summer sun
Climate change Survey

3 in 4 Britons (74%) concerned about climate change today following heatwave summer

London, UK. New polling data from Ipsos in the UK, conducted 31st July – 4th August 2026, reveals a significant shift in public concern following a summer of elevated temperatures.
A person counts cash
Public opinion Survey

Over a third of Britons back getting people into work as top welfare priority, as public point to systemic ease and cheating for rise in disability claims

London, UK. New polling data from Ipsos in the UK, conducted 23–24 July 2026, reveals shifting public attitudes towards the UK welfare system.
Number 10 Door
Politics Survey

Ipsos Business polling: What businesses think of Burnham and their priorities for the new Government

London, UK: New Ipsos polling of 1,200 senior business decision makers with an annual turnover of £250,000, conducted between 1 July - 16 July 2026.
Downing Street
Politics Press release

Where did it all go wrong for Keir Starmer? And what lessons Andy Burnham should learn.

Ipsos trend data reveals the two key stages in the decline of Starmer’s public standing.
Polling Station sign
Politics Survey

British public more likely to prefer Count Binface wins Clacton by-election than Nigel Farage

London, UK. New polling data from Ipsos in the UK, conducted 8–9 July 2026, explores public attitudes to Nigel Farage’s decision to resign as an MP and force a by-election in Clacton, what they think of the ongoing parliamentary investigation into Nigel Farage and who the public would prefer to win that by-election.
UK Houses
Housing Survey

Survey on the importance of landscape in housing developments 

Over 2,000 adults participated in the research conducted in March 2026
Immigration headline
Politics Publication

Trinh Tu - Safe and legal routes will only succeed if the public believes they are working

Trinh Tu has written extensively on public perceptions on migration and refugees, with a particular lens looking at Government policies and public confidence, using Ipsos insights.
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