One in six Britons are favourable towards Count Binface

• Public more favourable towards Count Binface than former Prime Minister Liz Truss
• Under 35s more favourable towards Count Binface than the Prime Minister Rishi Sunak
• But majority of Brits are unfamiliar with the Count Binface character

Ipsos’ latest General Election campaign tracker, taken 14-17 June explores attitudes towards Count Binface. Findings show that 16% of the public hold favourable opinions towards him and 17% are unfavourable.  

When comparing Binface to other politicians in Britain – either today or throughout this parliament we can see that more Britons hold favourable opinions of Count Binface (16%) than Liz Truss at the time of her resignation as Prime Minister (7%). Truss’ ratings have not improved much since then. In February 2023 9% held favourable opinions of the former Prime Minister and in February this year 8% did.

The 16% favourable towards Binface is 4 points below the Prime Minister Rishi Sunak. Britons aged 18-34 are more favourable towards Binface (31%) than Sunak (16%).
Overall, only 22% know a great deal or fair amount about Binface. When asked whether favourable or unfavourable whilst 16% are favourable and 17% unfavourable. 28% are neutral and 4 in 10 (40%) say they don’t know.

Keiran Pedley, Director of Politics at Ipsos, says of the findings:

On these numbers Liz Truss might be glad Count Binface is running against Rishi Sunak in Richmond rather than against her in South West Norfolk. On a more serious note, these numbers do show how difficult a return to front line British politics might be for the former Prime Minister.

Technical Note

Ipsos interviewed a representative sample of 1,049 adults aged 18+ across Great Britain. Interviews were conducted by telephone between the 14-17 June 2024. Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.

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