Half see immigration as an important issue facing Britain

The November 2025 Ipsos Issues Index reveals that immigration remains the biggest issue facing the country. Fifty per cent of the public see it as a concern, an increase of three points since October. Three in ten (30%) also name it as the single biggest issue facing the country, far ahead of the economy on 18%.

Concern about immigration continues to be highest among Reform UK (89%) and Conservative (59%) supporters, those aged 55+ (59%) and people in social grades C2DE (55%). But it is also mentioned as a worry by a quarter of Labour supporters (25%) and is the biggest issue for 18-34 year olds (39%) as well as those in social grades ABC1 (46%).

The other issues making up the top five concerns for Britain remain the same this month. Concern about the economy and the NHS remains relatively unchanged since October, mentioned by 35% and 25% respectively. They are followed by inflation (22%) and lack of faith in politics/politicians (15%).

Elsewhere in the ranking, concern about crime has risen by five points since October, mentioned by 14%. Ahead of the Budget later this month, concern about taxation has also risen five points to 12%.

Mike Clemence, Research Director at Ipsos said:

Immigration continues to dominate public discussion of the key issues facing Britain. While it is a particular concern for Reform UK and Conservative Party supporters, it is also the biggest issue this month for a wider range of demographic groups including 18-34 year olds and those in social grades ABC1.

Technical note: 

• Ipsos' Issues Index is the longest-running gauge of British public concerns. It is conducted monthly and has provided an overview of the key issues concerning the country for over 50 years. The answers are spontaneous responses, and participants are not prompted.
• Ipsos interviewed a representative sample of 1,008 adults aged 18+ across Great Britain. Ipsos’ telephone omnibus was used for this survey. Interviews were conducted between 5 – 12th November 2025. Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.