One world, many places

Ipsos Social Research Institute measures 23 countries and finds the world's most satisfied local communities.

Ipsos Social Research Institute Measures 23 Countries and finds Netherlands (85%), Canada (83%), Australia (82%), India (76%), Germany (74%) and US (73%) on Top. South Korea (34%), Hungary (45%), Japan (46%), China (48%) and Russia (49%) on Bottom.

The Ipsos Social Research Institute today released a major report which measures how satisfied or dissatisfied residents in 23 countries around the world are with their local area as a place to live and what top three priorities each want for improving their communities. The results show that residents of the Netherlands (85%), Canada (83%), Australia (82%), India (76%), Germany (74%) and the US (73%) had the world's residents who were the most satisfied with their local communities compared to residents in South Korea (34%), Hungary (45%), Japan (46%) and Russia (49%) who were the least satisfied with their local area were they live. Bobby Duffy, Director of the Ipsos Social Research Institute said: "During a global economic crisis it is easy to forget that how people experience their local areas day-to-day has a huge impact on their quality of life."

160How Satisfied They Are With Their Local Area As A Place To Live...
160Netherlands 16085%
160Canada 16083%
160Australia 16082%
160India 16076%
160Germany 16074%
160United States 16073%
160Great Britain 16072%
160Czech Republic 16070%
160Sweden 16069%
160Mexico 16067%
160Spain 16064%
160Belgium 16064%
160Poland 16063%
160Argentina 16061%
160Brazil 16056%
160France 16056%
160Turkey 16056%
160Italy 16052%
160Russia 16049%
160Japan 16048%
160China 16046%
160Hungary 16045%
160South Korea 16034%

Residents Indicate Top three Priorities for Local Area Improvement... When asked to indicate the top three priorities for improving their local area, many are consistent across the world: job prospects, clean streets, the level of crime and public transport. And the research also shows that county diversity is no barrier to finding local similarity. For example, a road/pavement repair is the number one priority in Belgium, Poland, Russia, Canada and India. But there are clear differences too. For example, in Britain activities for teenagers is the number one issue (the only country where this is the case), in Brazil it's health services and in China it's pollution that residents rank as their number one priorities for local improvement. "Our study shows how much satisfaction with local areas varies across countries - but also how consistent many of the concerns are. Global citizens are worried about the economy and jobs in particular, but also some relatively small things like clean streets." Mr. Duffy said. "There are also some significant differences in emphasis between countries -and we can learn a lot about our own national priorities by making these international comparisons." he concluded.

Top Priorities For Improving Local Areas
Country Priority 1 Priority 2 Priority 3

All

Job prospects (42%)

Road and pavement repairs (39%)

Wage levels and cost of living (37%)

Europe

160

160

160

Belgium

Road and pavement repairs (44%)

Public transport (36%)

Job prospects (34%)

The Czech Republic

Job prospects (48%)

Road and pavement repairs (42%)

Wage levels and cost of living (41%)

France

Job prospects (55%)

Wage levels and cost of living (43%)

Public transport (37%)

Germany

Job prospects (28%)

Activities for teenagers (27%)

Road and pavement repairs (24%)

Great Britain

Activities for teenagers (39%)

Road and pavement repairs (37%)

Job prospects (37%)

Hungary

Job prospects (73%)

Wage levels and cost of living (67%)

Road and pavement repairs (66%)

Italy

Public transport (50%)

Job prospects (49%)

Road and pavement repairs (44%)

The Netherlands

Level of crime (25%)

Affordable housing (23%)

Road and pavement repairs (20%)

Poland

Road and pavement repairs (59%)

Wage levels and cost of living (54%)

Job prospects (53%)

Russia

Road and pavement repairs (76%)

Affordable housing (69%)

Wage levels and cost of living (68%)

Spain

Affordable housing (51%)

Job prospects (50%)

Wage levels and cost of living (42%)

Sweden

Job prospects (49%)

Level of crime (39%)

Affordable housing (38%)

Turkey

Level of crime (41%)

Level of pollution (41%)

Traffic congestion (41%)

North America

160

160

160

Canada

Road and pavement repairs (42%)

Job prospects (38%)

Affordable housing (32%)

The United States

Job prospects (49%)

Wage levels and cost of living (42%)

Road and pavement repairs (36%)

Latin America

160

160

160

Argentina

Level of crime (68%)

Road and pavement repairs (65%)

Clean streets (62%)

Brazil

Health services (62%)

Job prospects (56%)

Level of crime (56%)

Mexico

Level of crime (60%)

Road and pavement repairs (55%)

Clean streets (55%)

Latin America

160

160

160

Australia

Level of crime (36%)

Road and pavement repairs (35%)

Job prospects (33%)

China

Level of pollution (58%)

Traffic congestion (48%)

Wage levels and cost of living (40%)

India

Road and pavement repairs (54%)

Level of pollution (52%)

Clean streets (52%)

Japan

Level of crime (21%)

Public transport (17%)

Job prospects (17%)

South Korea

Public transport (33%)

Affordable housing (33%)

Level of pollution (32%)

Source: Ipsos Global @dvisor

Technical Note

This data is taken from the sixth wave of the Ipsos Global @dvisor, an online survey of members of the public aged 18-64 across 23 countries. The countries include: Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Hungary, India, Italy, Japan, Mexico, Poland, Russia, South Korea, Spain, Sweden, the Czech Republic, the Netherlands, Great Britain, the United States and Turkey.

For this wave, 23,673 interviews were carried out between November 2009 and January 2010. Internet Representation is balanced by age, gender, city population and education levels, with minor added weights applied. Approximately 1000+ individuals participated on a country by country basis via the Ipsos online panel, representing a +/-3.1% margin of error at the 95% confidence level.

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