The Political Triangle 1987-2013
Relative importance to voters of policies, leaders and party as a whole
Q I want you to think about what it is that most attracted you to … party. Some people are attracted mainly by the policies of the party, some by the leaders of the party and some because they identify with the party as a whole. If you had a total of ten points to allocate according to how important each of these was to you, how many points would you allocate to the leaders of the party you intend voting for, how many to its policies, and how many to the party as a whole? Please bear in mind that the total of all your points should add up to ten.
(Figures in table are mean average scores given by respondents)
| All Mean | Con Mean | Lab Mean | Lib Dem Mean | |
|---|---|---|---|---|
| 11 June 1987 | ||||
| Leaders | 3.5 | n/a | n/a | n/a |
| Policies | 4.4 | n/a | n/a | n/a |
| Parties | 2.1 | n/a | n/a | n/a |
| 25-28 April 1992 | ||||
| Leaders | 3.2 | 3.5 | 2.9 | 3.4 |
| Policies | 4.4 | 4.3 | 4.5 | 4.2 |
| Parties | 2.0 | 2.0 | 2.4 | 2.2 |
| 25-28 April 1997 | ||||
| Leaders | 3.4 | 3.6 | 3.6 | 3.3 |
| Policies | 4.1 | 4.2 | 3.8 | 4.3 |
| Parties | 2.3 | 2.2 | 2.5 | 2.3 |
| 29 May 2001 | ||||
| Leaders | 3.2 | 2.9 | 3.4 | 3.2 |
| Policies | 4.2 | 4.4 | 3.9 | 4.4 |
| Parties | 2.4 | 2.5 | 2.3 | 2.3 |
| 7-11 April 2005 | ||||
| Leaders | 3.0 | 3.0 | 3.4 | 2.9 |
| Policies | 4.7 | 4.8 | 4.4 | 5.1 |
| Parties | 2.1 | 2.2 | 2.3 | 2.0 |
| 21-25 April 2005 | ||||
| Leaders | 3.1 | 3.0 | 3.3 | 2.9 |
| Policies | 4.6 | 4.7 | 4.2 | 4.7 |
| Parties | 2.4 | 2.3 | 2.6 | 2.3 |
| 15-17 August 2008 | ||||
| Leaders | 3.9 | 4.1 | 4.1 | 3.5 |
| Policies | 4.0 | 3.9 | 3.7 | 4.2 |
| Parties | 2.1 | 2.0 | 2.2 | 2.2 |
| 19-22 February 2010 | ||||
| Leaders | 3.8 | 3.9 | 4.0 | 3.6 |
| Policies | 3.8 | 3.8 | 3.5 | 4.0 |
| Parties | 2.2 | 2.1 | 2.2 | 2.2 |
| 7-9 December 2013 | ||||
| Leaders | 2.6 | 2.9 | 2.4 | 2.5 |
| Policies | 4.1 | 4.3 | 4.0 | 3.7 |
| Parties | 3.3 | 2.9 | 3.6 | 3.8 |
| 12-15 April 2015 | ||||
| Leaders | 2.59 | 2.77 | 2.29 | 2.64 |
| Policies | 4.31 | 4.43 | 4.30 | 4.21 |
| Parties | 3.04 | 2.67 | 3.36 | 3.15 |
| April 2017 (GE2017) | ||||
| Leaders | 3.1 | 3.8 | 2.4 | 1.9 |
| Policies | 3.7 | 3.4 | 4.0 | 4.7 |
| Parties | 3 | 2.8 | 3.1 | 3.3 |
| 15-19 November 2019 (GE2019) | ||||
| Leaders | 2.7 | 3.3 | 2.2 | 2.2 |
| Policies | 4.6 | 4.1 | 5.0 | 5.5 |
| Parties | 2.7 | 2.6 | 2.9 | 2.3 |
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