Pour, Mix & Drink the Magic

Iced coffee, a summery reminder of fun and enjoyment, is becoming a significant global trend. While many love a chilled brew, coffee lovers hesitate to make it at home. Enter NESCAFÉ Espresso Concentrate, promising to banish barista envy for good. This concentrated liquid is a game-changer for the at-home coffee scene. Forget complex gadgets or equipment, just pour the liquid in cold milk or water and voilà, your delicious, iced coffee is ready!

This move taps into the growing trend of cold coffee consumption, which is particularly popular among younger generations like Gen-Z and Millennials. So how can a brand, renowned for its hot coffee varieties, become a cool pour and engage these demographics to stop scrolling and start sipping?

By collaborating with global influencer Zach King, known for his optical illusions and magical tricks, NESCAFÉ were able to create something relevant, authentic and entertaining. This represents the first global partnership with an influencer for NESCAFÉ. This choice of influencer was designed to help the brand tap into popular culture and increase its likelihood to resonate amongst its key target audience.

Discover how NESCAFÉ partnered with Ipsos to maximise their creative effectiveness, and how they earned their shot at the Misfits Hall of Fame. This isn't just another influencer case study, it's proof that creativity matters, waiting to be poured over ice.

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