Brands

In-Game Advertising Significantly Improves Brand Affinity
Brands Survey

Ipsos Study of 37,000 Gamers Finds In-Game Advertising Significantly Improves Brand Affinity

Ipsos GameTrack (conducted on behalf of Video Games Europe) provides robust evidence that exposure to in-game advertising increases both brand affinity and advertising awareness, demonstrating that virtual gaming environments can create measurable real-world brand impact.
London View
Brands Publication

Key Attitudes & Behaviours of UK Influentials

Explore the attitudes and behaviours of the UK's most influential consumers.
Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility
Artificial Intelligence (AI) News

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.
The Edge Brands Are Missing
Brands Publication

The Edge Brands Are Missing

The growth case for connecting with what people care about
Misfits Stories
Brands Event

Misfits Stories

The Power of Storytelling in Creative Effectiveness
Marketing Anchors
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.
man sat on sofa looking happy whilst scrolling on his phone
Brands Webinar

Understanding Reddit: A goldmine of opportunities for your brand

Join our webinar to learn how social listening can help you make the most of Reddit
Marketing Anchors: The case for capability in an era of transformation
Brands Event

Marketing Anchors: The case for capability in an era of transformation

Join Ipsos and Mark Ritson to learn how marketing fundamentals support good decision making in times of transformation.
Ipsos is a proud sponsor of MAD//North
Brands Event

MAD//North

Join Ipsos on the Factory Stage at this year's MAD//North
An aerial view of a crowd of people crossing a road
Brands Event

The Rules That Make Us

Helping you navigate the new cultural landscape
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