Brands

Brands Publication

The Race to Christmas

The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response.

Are you watching the race, too?

02.11.26

Brands Ipsos Voices

Recognisably You

How distinctive brand assets build recognition and drive brand choice, by Gillian Drewett, Global Head of Offer, Brand Health Tracking.

10.09.26

Society Event

The Ipsos End of Year Review

The Search for Silver Linings

14.10.26

Social Listening Webinar

AI Visibility: Decode, measure, win

Is AI recommending your brand or your competitors?

18.08.26

A man and woman are chatting in front of the reception.

Customer Experience Publication

The Forces of Customer Experience

The science of strong relationships in challenging times.

14.08.26

Brands Publication

Shopping With AI

How artificial intelligence is reshaping the purchase journey.

15.07.26

Brands Survey

Ipsos Study of 37,000 Gamers Finds In-Game Advertising Significantly Improves Brand Affinity

Ipsos GameTrack (conducted on behalf of Video Games Europe) provides robust evidence that exposure to in-game advertising increases both brand affinity and advertising awareness, demonstrating that virtual gaming environments can create measurable real-world brand impact.

07.08.26